Indira Management Review

Open Access Open Access  Restricted Access Subscription Access

Challenges in the Development of Image of Retail Stores in India


Affiliations
1 Bharathiar University, India
2 Jain University, Bangalore, India
 

As the retail stores are spawning across the nation portraying the merchandise offering in National brands has become common phenomenon. As retailers introduced Private label brands there is a possibility that the perceived image of stores by the customers have changed altogether In this context, the retailer has to develop the favorable response from the customer and society as a whole. Image of Retail store has been an important variable in store patronage and it is widely accepted that psychological factors have a significant role in formation of store image .Moreover; it is a way of differentiation in the retail business. In this scenario, the retailers have to design the store which affects their image positively to the customers and society as a whole. The paper intends to know more about the image of Retail Store and the significant factors affecting it.

Keywords

Image, Retail Store, Fashion Merchandise, Visual Merchandising.
User
Notifications
Font Size


  • Bloemer, Josee, de Ruyter, Ko. (1998). "On the relationship between store image, store satisfaction and store loyalty", European Journal of Marketing. 32 (5/6), pg.499-513.

  • Baker, J., Grewal, D. and Parasuraman, A. (1994). "The influence of store environment on quality inferences and store image", Journal of Academy of Marketing Science. 22 (4),pg. 328-39

  • Marks, R.B. (1976). “Operationalizing the Concept of Store Image”, Journal of Retailing, 52,pg.37-46

  • Maronick, T J. and Stiff R. M. (1985). “The Impact of a Specialty Retail Center on Downtown Shopping Behavior”, Academy of Marketing Science Journal, 13(3), Pg.292-306

  • Osman, M. (1993). “A conceptual model of retail image influences on loyalty patronage behavior”, International Review Of Retail Distribution & Consumer Research, 3(2), pg.133.

  • Lindquist, J.D. (1974-1975). “Meaning of image: a survey of empirical and hypothetical evidence” Journal of Retailing, 50 (4), pg. 29-37

  • Martineau, P. (1958).”The personality of the retail store”, Harvard Business Review. 36 (1), Pg. 47-55.

  • Jacoby J. and Mazursky D. (1984). “Linking brand and retailer images - do the potential risks outweigh the potential benefits?” Journal of Retailing, 60 (2),pg. 105-22.

  • Dick, A. and Basu, K. (1994). “Customer Loyalty: toward an integrated conceptual framework”, Journal of Marketing Science, 22(2). pg.99-113.

  • Doyle, P and Fenwick, I. (1974). “How Store Image Affects Shopping Habits in Grocery Chains”, Journal of Retailing, 50, pg.39-52.

  • Porter, S.S. and Claycomb, C. (1997). “The Influence of Brand Recognition on Retail Store Image”, Journal of Product and Brand Management, 6 (6). pg.373-385.

  • Houston, M.J. and Nevin, J.R.(1981).”Retail Shopping Area Image: structure and congruence between downtown and shopping centers”, Advances in Consumer Research, 8, pg.677-81

  • Mazursky, D. and Jacoby, J.(1986). “Exploring the development of store images”. Journal of Retailing,62, pg. 145-65.

  • Martenson, R. (2007). “Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands”. International Journal of Retail & Distribution anagement, 35(7),pg. 544-555.

  • Harrison, D. (1998). “Private label evolution”,Frozen Food Age, 46(8), pg.4.

  • Martenson, R. (2007). “Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands”, International Journal of Retail & Distribution Management 35 (7), pp.544-555.

  • Zimmer, Mary R. and Linda L. Golden (1988).”Impressions of Retail Store: A Content Analysis of Consumer Images”, Journal of Retailing, 64(Fall),pg. 265-293 Porter, S. S., & Claycomb, C. (1997).” The influence of brand recognition on retail store image”, Journal of product & brand management, 6(6), pg. 373-387.


Abstract Views: 347

PDF Views: 170




  • Challenges in the Development of Image of Retail Stores in India

Abstract Views: 347  |  PDF Views: 170

Authors

Y. Hemantha
Bharathiar University, India
B. K. Arun
Jain University, Bangalore, India

Abstract


As the retail stores are spawning across the nation portraying the merchandise offering in National brands has become common phenomenon. As retailers introduced Private label brands there is a possibility that the perceived image of stores by the customers have changed altogether In this context, the retailer has to develop the favorable response from the customer and society as a whole. Image of Retail store has been an important variable in store patronage and it is widely accepted that psychological factors have a significant role in formation of store image .Moreover; it is a way of differentiation in the retail business. In this scenario, the retailers have to design the store which affects their image positively to the customers and society as a whole. The paper intends to know more about the image of Retail Store and the significant factors affecting it.

Keywords


Image, Retail Store, Fashion Merchandise, Visual Merchandising.

References