Vol 6, No 1 (2012)

Table of Contents

Vol 6, No 1 (2012)

Editorial

Editorial
P. G. Vijairaghavan
 Vol 6, No 1 (2012), Pagination: 3-3
ABSTRACT |  PDF Abstract Views: 230  |  PDF Views: 140

Research and Academic Papers

Understanding and Measuring Motivations for Indian Firms to Engage in Corporate Social Responsibility
Pravin Dange, S. K. Bose, S. P. Kallurkar
 Vol 6, No 1 (2012), Pagination: 4-27
ABSTRACT |  PDF Abstract Views: 215  |  PDF Views: 136
Operational Adequacy of Working Capital Management of Selected Indian Automobile Industry-A Bivariate Discriminant Analysis
N. Pasupathi
 Vol 6, No 1 (2012), Pagination: 28-34
ABSTRACT |  PDF Abstract Views: 231  |  PDF Views: 118

Case Study

Blog Marketing-A Consumer Perspective
Ravi Kumar Goriparthi
 Vol 6, No 1 (2012), Pagination: 35-45
ABSTRACT |  PDF Abstract Views: 224  |  PDF Views: 137
Performance Appraisal:The Case of the Complex Organization
Arvind Sudarsan
 Vol 6, No 1 (2012), Pagination: 46-58
ABSTRACT |  PDF Abstract Views: 221  |  PDF Views: 159
Turnaround at TASS
Arvind Sudarsan
 Vol 6, No 1 (2012), Pagination: 59-68
ABSTRACT |  PDF Abstract Views: 243  |  PDF Views: 126

Book Review

Living in More Tiian One World-How Peter Druclter's Wisdom Can Inspire and Transform Your Life
M. S. Rao
 Vol 6, No 1 (2012), Pagination: 69-73
ABSTRACT |  PDF Abstract Views: 211  |  PDF Views: 160