Vol 6, No 1 (2012)

Table of Contents

Vol 6, No 1 (2012)

Editorial

Editorial
P. G. Vijairaghavan
 Vol 6, No 1 (2012), Pagination: 3-3
ABSTRACT |  PDF Abstract Views: 258  |  PDF Views: 159

Research and Academic Papers

Understanding and Measuring Motivations for Indian Firms to Engage in Corporate Social Responsibility
Pravin Dange, S. K. Bose, S. P. Kallurkar
 Vol 6, No 1 (2012), Pagination: 4-27
ABSTRACT |  PDF Abstract Views: 238  |  PDF Views: 155
Operational Adequacy of Working Capital Management of Selected Indian Automobile Industry-A Bivariate Discriminant Analysis
N. Pasupathi
 Vol 6, No 1 (2012), Pagination: 28-34
ABSTRACT |  PDF Abstract Views: 256  |  PDF Views: 127

Case Study

Blog Marketing-A Consumer Perspective
Ravi Kumar Goriparthi
 Vol 6, No 1 (2012), Pagination: 35-45
ABSTRACT |  PDF Abstract Views: 248  |  PDF Views: 152
Performance Appraisal:The Case of the Complex Organization
Arvind Sudarsan
 Vol 6, No 1 (2012), Pagination: 46-58
ABSTRACT |  PDF Abstract Views: 249  |  PDF Views: 177
Turnaround at TASS
Arvind Sudarsan
 Vol 6, No 1 (2012), Pagination: 59-68
ABSTRACT |  PDF Abstract Views: 274  |  PDF Views: 137

Book Review

Living in More Tiian One World-How Peter Druclter's Wisdom Can Inspire and Transform Your Life
M. S. Rao
 Vol 6, No 1 (2012), Pagination: 69-73
ABSTRACT |  PDF Abstract Views: 243  |  PDF Views: 179