International Journal of Commerce & Business Management

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Marketing of Chickpea in Amravati District


Affiliations
1 Department of Agricultural Economics and Statistics, Post Graduate Institute, Dr. Panjabrao Deshmukh Krishi Vidyapeeth Akola (M.S.), India
     

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The present study was carried out with a view to estimate the marketing cost, margins, price spread, and producer's share in consumer's rupee in selected tahsils namely, Morshi, Achalpur, Daryapur and Chandurbazar of Amravati district in the year 2009-10. In all, total 120 chickpea cultivators were selected for the study. The results revealed that, sample cultivators sold their produce mainly through three identified marketing channels i.e. channel I (Producer - Consumer), channel II (Producer - Wholesaler - Retailer - Consumer) and channel III (Producer - Wholesaler - Processor - Retailer - Consumer). The per quintal total marketing cost was observed highest in channel III i.e. Rs.240.6 followed by channel II i.e. Rs. 176.3 and channel I Rs.37.05. Among various cost components, commission, transportation and market fee charges, constituted maximum share in total cost of marketing. Price spread was observed highest in channel III i.e. Rs. 581.04 per quintal. The highest producer's share in consumer's rupees was observed in channel I (producer - consumer) i.e. 98.34 per cent.

Keywords

Chickpea, Channels, Marketing Cost, Price Spread.
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  • Marketing of Chickpea in Amravati District

Abstract Views: 375  |  PDF Views: 2

Authors

S. P. Pichad
Department of Agricultural Economics and Statistics, Post Graduate Institute, Dr. Panjabrao Deshmukh Krishi Vidyapeeth Akola (M.S.), India
H. J. Wagh
Department of Agricultural Economics and Statistics, Post Graduate Institute, Dr. Panjabrao Deshmukh Krishi Vidyapeeth Akola (M.S.), India

Abstract


The present study was carried out with a view to estimate the marketing cost, margins, price spread, and producer's share in consumer's rupee in selected tahsils namely, Morshi, Achalpur, Daryapur and Chandurbazar of Amravati district in the year 2009-10. In all, total 120 chickpea cultivators were selected for the study. The results revealed that, sample cultivators sold their produce mainly through three identified marketing channels i.e. channel I (Producer - Consumer), channel II (Producer - Wholesaler - Retailer - Consumer) and channel III (Producer - Wholesaler - Processor - Retailer - Consumer). The per quintal total marketing cost was observed highest in channel III i.e. Rs.240.6 followed by channel II i.e. Rs. 176.3 and channel I Rs.37.05. Among various cost components, commission, transportation and market fee charges, constituted maximum share in total cost of marketing. Price spread was observed highest in channel III i.e. Rs. 581.04 per quintal. The highest producer's share in consumer's rupees was observed in channel I (producer - consumer) i.e. 98.34 per cent.

Keywords


Chickpea, Channels, Marketing Cost, Price Spread.

References