International Journal of Commerce & Business Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Marketing of Chickpea in Amravati District


Affiliations
1 Department of Agricultural Economics and Statistics, Post Graduate Institute, Dr. Panjabrao Deshmukh Krishi Vidyapeeth Akola (M.S.), India
     

   Subscribe/Renew Journal


The present study was carried out with a view to estimate the marketing cost, margins, price spread, and producer's share in consumer's rupee in selected tahsils namely, Morshi, Achalpur, Daryapur and Chandurbazar of Amravati district in the year 2009-10. In all, total 120 chickpea cultivators were selected for the study. The results revealed that, sample cultivators sold their produce mainly through three identified marketing channels i.e. channel I (Producer - Consumer), channel II (Producer - Wholesaler - Retailer - Consumer) and channel III (Producer - Wholesaler - Processor - Retailer - Consumer). The per quintal total marketing cost was observed highest in channel III i.e. Rs.240.6 followed by channel II i.e. Rs. 176.3 and channel I Rs.37.05. Among various cost components, commission, transportation and market fee charges, constituted maximum share in total cost of marketing. Price spread was observed highest in channel III i.e. Rs. 581.04 per quintal. The highest producer's share in consumer's rupees was observed in channel I (producer - consumer) i.e. 98.34 per cent.

Keywords

Chickpea, Channels, Marketing Cost, Price Spread.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Agbola, F.W., Kelley, T.G., Bent, M.J. and Rao, P.P. (2004). Chickpea marketing in India:Challenges and opportunities, Agribusiness Perspectives, 53.

  • Agbola, F.W. and Rao, P. (1999), The structure of demand for food in India, Paper presented at the seminar of the socioeconomic policy programme, ICRISAT, PATANCHERU, INDIA.

  • Anonymous (2010). Ministry of Agriculture, Government of India.

  • Bendre, N.J. and Barhate, B.G. (1998). A souvenir on disease management in chickpea.Mahatma Phule Krishi Vidyapeeth, Rahuri, Ahmednagar (M.S.) INDIA .

  • Kirve, N.V., Navadkar, D.S., Shete, V.R. and Dorge, J.T. (2002).Production and marketing of fresh bean. Indian J. Agric. Mktg., 16(2) : 60-63.

  • Madan, M.S. and Singh, M.L. (1997). Efficiency and price spread of pea marketing in Ranchi district. Bihar J. Agril., Mktg., 5(3) : 366-374.

  • Reddy, A.A., Mathur, V.C., Yadav, S.S. and Yadav, M. (2007). Commercial cultivation and profitability, chickpea breeding and management, pp. 292-321, S.S. Yadav, Redden, B., Chen, W., Sharma, B. (eds.,) CAB International: Wallingford, OXON, UNITED KINGDOM.

  • Reddy, A. A. and Reddy, G. P. (2010). Supply side constraints in production of pulses in India: Case study of lentils, Agric. Econ. Res. Rev., 23 : 129-136.

  • Reddy, A. A. and Reddy, G.P. (2011). Integration of wholesale prices of groundnut complex. Indian J. Agric. Mktg., 25: 89-108.

  • Yadav, J.N., Singh, R.A., Mishra, J.P. and Yadav, A.K. (2001). Production and marketing of chickpea in Faizabad district of eastern Uttar Pradesh. Bihar J. Agric. Mktg., 9(2): 216- 223

  • Amarender, R. and Devraj, M. (2010). Growth and instability in chickpea production in India. www.krisat.org Accessed on 15 February 2011.


Abstract Views: 348

PDF Views: 2




  • Marketing of Chickpea in Amravati District

Abstract Views: 348  |  PDF Views: 2

Authors

S. P. Pichad
Department of Agricultural Economics and Statistics, Post Graduate Institute, Dr. Panjabrao Deshmukh Krishi Vidyapeeth Akola (M.S.), India
H. J. Wagh
Department of Agricultural Economics and Statistics, Post Graduate Institute, Dr. Panjabrao Deshmukh Krishi Vidyapeeth Akola (M.S.), India

Abstract


The present study was carried out with a view to estimate the marketing cost, margins, price spread, and producer's share in consumer's rupee in selected tahsils namely, Morshi, Achalpur, Daryapur and Chandurbazar of Amravati district in the year 2009-10. In all, total 120 chickpea cultivators were selected for the study. The results revealed that, sample cultivators sold their produce mainly through three identified marketing channels i.e. channel I (Producer - Consumer), channel II (Producer - Wholesaler - Retailer - Consumer) and channel III (Producer - Wholesaler - Processor - Retailer - Consumer). The per quintal total marketing cost was observed highest in channel III i.e. Rs.240.6 followed by channel II i.e. Rs. 176.3 and channel I Rs.37.05. Among various cost components, commission, transportation and market fee charges, constituted maximum share in total cost of marketing. Price spread was observed highest in channel III i.e. Rs. 581.04 per quintal. The highest producer's share in consumer's rupees was observed in channel I (producer - consumer) i.e. 98.34 per cent.

Keywords


Chickpea, Channels, Marketing Cost, Price Spread.

References