Journal of Applied Management- Jidnyasa

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What is Soft Power

What is power?

There is a famous quote by an American writer, Eric Hoffer. “The Only way to predict the future is to have the power to shape the future.” In todays world, the term power has various annotations. So what is Power?

At the most general level, power is the ability to influence the behavior of others to get a favorable outcome. A ‘favorable outcome’ can be achieved in following ways.

- You can Coerce them with threats.

- You can induce them with payments.

- Or you can attract or co-opt them.


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