A luxury product of yesterday may be turned into an essential product of today. In this line, mobile phone is an essential product. An individual has more than one mobile phone for his communication purpose. The decrease in the price of mobile phone sets and the tariff has paved the way for the increased usage of mobile phones among Indians. Today, the mobile phone service is not only available in urban areas but also in rural areas. Moreover, mobile phone service providers are rendering their service under different types of schemes. The various schemes are introduced in order to attract different types of customers and cover all parts of the country. As the market stands in the saturation stage in the metro cities, the service providers are aiming at other cities and rural areas to extend their services. A field study was conducted in Sivagangai District to know the level of satisfaction derived by the Aircel subscribers. There are many mobile phone service providers. Like BSNL, Aircel, Airtel, Vodafone, Tata indicom. Reliance, Docomo and others. The present study concentrates only on Aircel subscribers. Two hundred subscribers using both prepaid and post paid schemes of Aircel network in Sivagangai District were selected for this study. The level of satisfaction of subscribers is divided into three i.e. low, medium and high. The present study finds the significant relationship between the personal factors and the level of satisfaction.
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