Corporate Social Responsibility (CSR) moving far ahead from its age old domain of philanthropy and charity has now reached to a new hallmark of Corporate responsiveness and action to social issues and demand for sustainability in order to advance further towards a new era of collective future action for factoring the sustainable business strategy for good governance and development of the society and its people.
Indian corporates believe CSR as a means to fulfil their need for social responsibility, taking into account the economic, social, environmental & human rights impact of its activities on all stakeholders. CSR is one such niche area of corporate behaviour & governance that needs to get aggressively addressed & implemented tactfully in the organizations. This paper emphasizes that how CSR has become the linchpin for development of any corporate organizations. This paper attempts to bring out CSR initiatives taken by various corporates in India. An exploratory research design was used in order to develop a profound understanding of the research topic and to obtain in-depth data about the research objectives. The purpose of this paper is to know the reasons for growth of CSR in India and to know what are potential benefits of CSR to companies.