Journal of Applied Management- Jidnyasa

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SIMS Economic Think-Tank (SIMSETT) conducted an online short article writing competition for the current academic year on the economics of prohibition. The topic for the competition was “Prohibition Economics: Do Bans Really Work for the Society and the Economy?” Articles were invited from students from all over India. The competition started on 29^th of July, 2016 and the deadline for submission was 8^th of August, 2016. A total of 77 articles were received in a span of 10 days.

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Growing body of literature questioning the usefulness of our present day management research would suggest that organization science is faced with crisis of relevance ((Mowday, 1996; Abrahamson, 1997; Porter & McKibbon, 1998).

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1) Pushpanjali Mitra’s article titled "ECB's monetary injection: yet another Quantitative Easing stimulus" was published in 'Zamorins' Bazaar' magazine of IIM Kozhikode.

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This time once again we have received contributions on a wide range of topics that are very pertinent to our changing times. In the Perspectives section, Dr Mukul Madahar in his article, 'Inclusivity and Innovation Challenge' discusses how while inclusion is important for the sustainability of India's growth, there are a lot of challenges in its implementation.

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SIMS presents to you the fourth edition of JIDNYASA: Thirst for Knowledge. A refereed research journal of the Institute with an ISSN, JIDNYASA will this year become bi-annual. It has also donned a new look replete with Perspectives, Case Studies & Book Reviews. JIDNYASA received a good response for all sections both from within as well as outside SIMS. We have, like last year, included a select few papers submitted for SIMS ARC 11.

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Literature is considered to be a mirror of society. In India, over the past twenty years, many women have managed to acquire the rights to higher education, political participation and the pursuit of competitive and challenging careers and equal share in property. At the same time, the Indian woman is still forced to marry a man of her parents' choice, and still has to share a large portion of household work even if working. Single women still find it tough to live alone in society. The attitude of society towards women as sex objects has still not changed. Mass media still uses women to promote products. Writers are supposed to be sensitive to reality. They are expected through their writings to explore these facts. Are Indian women storywriters doing this?.

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