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Decision making has always intrigued marketers, this is equally an interesting topic as well. Decision making has been studied by marketers in context of various product categories and nationality as well. This paper tries to explore factors affecting decision making while choosing B-Schools. The topsy-turvy journey of B-Schools provides an interesting proposition to study the same. From rapid growth to gradual decline in number of B-Schools in India in last 5 years is an indication that there are some mysteries which are to be revealed, some issues to be better understood and managed. The paper analyses various studies done related to university or higher education. Further after 28 focused group discussions (FGD) involving undergraduate students from 07 cities of Uttar Pradesh (India) proposes key factors which may be used to better understand the decision making process of students while selecting B-Schools for post graduate education. Transcripts were prepared for all the FGD‘s which were carefully analyzed to identify common themes affecting the decision to select a B-School. Further these themes were analyzed for level of agreement and disagreement amongst participants and the frequency helped in understanding the strength and impact of theme. The study outlines that factors like academic quality, costs (including tuition fees, cost of living ,hostel and mess fees), financial aids and scholarships, infrastructure provided (campus and residence), IT services, reference group, website, online reviews etc. play a definite role in B-School selection.

Keywords

B-School , Decision Making, Factors in Choosing B-School, Higher Education.

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The Illiterate Marketing Genius

Abstract Views :327 | PDF Views:124

Authors

Himanshu Misra ¹, Shalini Singh ¹

Affiliations
1 Jaipuria Institute of Management, Lucknow, IN

Source

Journal of Applied Management- Jidnyasa, Vol 12, No 2 (2020), Pagination: 61-66

Abstract

All the marketing genius is not limited to thick volumes of attractive books only. Marketing as a discipline is not the copyright of white collars or intellectuals only. Marketing is happening all around us but we ignore it we fail to learn from it. We need to rethink the popular route of theory to practice and look for successful practices to build true marketing wisdom. Many times our vision our perspective gets corrupted which spoils the fun of learning and marketing.

The article talks of few such experiences which made us realise that Brand building and customer relationship management are being practiced impeccably by these relatively less educated and less resourceful people in their own small but smart ways.

Keywords

No Keywords.

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The Ant and Termite Story

Abstract Views :325 | PDF Views:162

Authors

Himanshu Misra ¹

Affiliations
1 Jaipuria Institute of Management, Lucknow, IN

Source

Journal of Applied Management- Jidnyasa, Vol 12, No 2 (2020), Pagination: 67-70

Abstract

Organization Culture is a result of amalgamation of the interactions between the policies, procedures and employee behaviour. Several researches have focused on how various leadership styles can shape employee performance, commitment and thereby organizational culture. This article tries to profile employees on the basis of their level of sincerity and commitment to the organization and the level of recognition received by them from the leaders. It thereby reiterates that the right leadership style can foster the right organizational culture and make the organization progressive.

Keywords

No Keywords.

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Fuad Mas’ud, Survei Diagnosis Organisasional : Konsep dan Aplikasi, Badan Penerbit UNDIP, Semarang, 2004.

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