Marketing Strategies Efficiently Used by Small Scale Industries (A Case of Uttarakhand)

Over the years entrepreneurial development is considered as the priority area in the development policy in many countries, especially in India. Small scale Entrepreneurs are engaged in varied form of enterprises ranging from paper to electronics, engineering to electrical, textile to metal and pipe industry, construction to food processing, education to handicrafts. Small enterprises play a vital role in economic development as they can provide the economy with efficiency, innovation, competition and employment. Entrepreneurs are responsible for triumph of their businesses and have to face up with variety of challenges in doing so. This research paper has examined the effect of characteristics and the marketing practices adopted by the firm on the entrepreneurial development of SSI in Uttarakhand. The characteristic of firm&business practice is found to be a significant factor for small scale entrepreneurial success in Uttarakhand.