Jaipuria International Journal of Management Research

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Compulsive Buying Behavior of Indian Consumers


Affiliations
1 Professor, Accurate Institute of Management, Knowledge Park III, Greater Noida, Uttar Pradesh 201306, India
2 Research Scholar, Mewar University, India
     

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Purpose: The current study is done with an objective to find the various factors which influence people for compulsive buying.

Design/Methodology/Approach: Confirmatory factor analysis was used on a general group in this study. Factor Analysis was conducted to derive the factors which influence people to go for compulsive buying behavior.

Findings: Basically four factors were identified which influence compulsive buying behavior which are Impulsive nature, Self-obsession, Emotional Stability and Materialism. According to the findings, there is a positive association Compulsive Buying Behavior of Indian Consumers. Further, it can be stated that people in possession of materialist objects tend to spend more as they are presumed to display their status, power in the society. Self-Obsession is another major factor which influence people for compulsive buying.

Research Implications: This study has implications for people, retailers and policy makers too. Through this study, common people may understand why do they/their mind reflect compulsive buying behavior and may take appropriate measures to control the same. Retailers may understand consumer mindset in more detail and may craft messages/promotions to attach the respective string of the target consumers. Policy Makers can make some effective education strategies to help people for using their funds wisely.


Keywords

Consumer Behavior, Compulsive Buying, Shopping Malls, General Population.
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  • Compulsive Buying Behavior of Indian Consumers

Abstract Views: 395  |  PDF Views: 2

Authors

Sajeevan Rao
Professor, Accurate Institute of Management, Knowledge Park III, Greater Noida, Uttar Pradesh 201306, India
Ajay Anand
Research Scholar, Mewar University, India

Abstract


Purpose: The current study is done with an objective to find the various factors which influence people for compulsive buying.

Design/Methodology/Approach: Confirmatory factor analysis was used on a general group in this study. Factor Analysis was conducted to derive the factors which influence people to go for compulsive buying behavior.

Findings: Basically four factors were identified which influence compulsive buying behavior which are Impulsive nature, Self-obsession, Emotional Stability and Materialism. According to the findings, there is a positive association Compulsive Buying Behavior of Indian Consumers. Further, it can be stated that people in possession of materialist objects tend to spend more as they are presumed to display their status, power in the society. Self-Obsession is another major factor which influence people for compulsive buying.

Research Implications: This study has implications for people, retailers and policy makers too. Through this study, common people may understand why do they/their mind reflect compulsive buying behavior and may take appropriate measures to control the same. Retailers may understand consumer mindset in more detail and may craft messages/promotions to attach the respective string of the target consumers. Policy Makers can make some effective education strategies to help people for using their funds wisely.


Keywords


Consumer Behavior, Compulsive Buying, Shopping Malls, General Population.

References





DOI: https://doi.org/10.22552/jijmr%2F2021%2Fv7%2Fi1%2F209145