Jaipuria International Journal of Management Research

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E-Commerce at the Bottom of the Pyramid: Remodelling Perspectives of Rural Consumer Behaviour by Pragya Singh, Indrajit Ghosal and Bikram Prasad. New Delhi: Anu Books, 2020 (ISBN: 978-81-947224-1-0)


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1 Senior Librariain & Co-Editor – JIJMR, Jaipuria Institute of Management, Noida, Sector 62, Noida – 201309, India
     

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  • E-Commerce at the Bottom of the Pyramid: Remodelling Perspectives of Rural Consumer Behaviour by Pragya Singh, Indrajit Ghosal and Bikram Prasad. New Delhi: Anu Books, 2020 (ISBN: 978-81-947224-1-0)

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Authors

Jitender Sharma
Senior Librariain & Co-Editor – JIJMR, Jaipuria Institute of Management, Noida, Sector 62, Noida – 201309, India

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DOI: https://doi.org/10.22552/jijmr%2F2021%2Fv7%2Fi1%2F209147