Browse Title Index


 
Issue Title
 
Vol 5, No 1 (2019) Photo Elicitation Market Research on Online Social Media Platform Abstract
Yung Chunsing (Alan Yung)
 
Vol 6, No 1 (2020) Political Marketing and Start-Ups Abstract
Ravi Shankar Bhakat
 
Vol 1, No 1 (2015) Pradhan Mantri Jan Dhan Yojana (PMJDY) - A Study of its Role in Financial Inclusion and Sustainable Development Abstract
Rajiv R. Thakur, Jitender Sharma
 
Vol 6, No 1 (2020) Presenteeism among College Teachers in UAE and India Abstract
A Harilal, V. A. Santhosh
 
Vol 7, No 1 (2021) Regnant Role of Creativity & Copywriting in Branding Abstract
Ramkumar
 
Vol 7, No 1 (2021) Resurgence of COVID-19 in India – A Case Study Abstract
Jitender Sharma
 
Vol 5, No 1 (2019) Retail Shoppers’ Buying Behavior and Experience Evaluation:A study of Reliance Store Abstract
Shubha Johri, Aayushi Oswal
 
Vol 6, No 2 (2020) Revalidating Phillips Curve in Indian Context Abstract
Preeti Sharma, Deepmala Jasuja
 
Vol 4, No 2 (2018) Risk Perception and Psychological Heterogeneity: Impact on Investor Behavior towards Mutual funds – Literature Review Abstract
Suman Kumar
 
Vol 7, No 1 (2021) Role of Gender in Consumer Behavior Differences of Generation Y (Millennials) Abstract
Rahul Athota, Shushma H.
 
Vol 4, No 1 (2018) Role of Mobile Applications Quality and Smartphones Attributes in Online Shopping:An Insight Abstract
Priti V. Nigam, P. Amirtharaj
 
Vol 2, No 1 (2016) Scope of Multinational Firms of India in Overseas Market:An Analysis of Outward Foreign Direct Investment Abstract
Rakesh Kumar
 
Vol 7, No 2 (2021) Searching Coping Strategies to Balance Work and Life in Indian Context - A Qualitative Study Abstract
Neeti Sharma
 
Vol 6, No 2 (2020) Smart Cities Mission in India–Great Cry Little Wool? Abstract
Jitender Sharma
 
Vol 2, No 2 (2016) Sources of Motivation for Purchases/Purchase Requests Made by Children and Effects of TV Ads on Buying Products Abstract
Amardeep Kaur Ahluwalia, Kamal Preet
 
Vol 4, No 1 (2018) Sovereign Gold Bond Scheme Abstract
Pallavi Ansal
 
Vol 5, No 2 (2019) Strategies of B-schools in Attracting Prospective Aspirants-A Study of B-schools in Tier II Cities Abstract
Arif Shaikh, Ameet V. Kulkarni
 
Vol 2, No 1 (2016) Strategy for Providing Adequate and Timely Credit to Micro & Small Enterprises (MSES) by Banks & Financial Institutions Abstract
Sada Bihari Sahu
 
Vol 5, No 2 (2019) Study of the Factors Generating Students’ Interest to TVET Programme Abstract
Nur Fatihah Binti Che Ruzlan, Mohd Faizal Azrul Azwan B. Muhamed
 
Vol 6, No 2 (2020) Study on Trade Pattern between Central Asian Countries and India Abstract
Ritika Gugnani, Pranjal Gupta
 
Vol 3, No 2 (2017) Sustainable Entrepreneurship and Growth in India:An Assessment of Perception of Youth about Growth and Barriers of Entrepreneurship in India Abstract
Nilam Panchal, W. C. Singh
 
Vol 7, No 2 (2021) Tata’s Acquisition of Air India – Right Decision or Great Blunder? Abstract
Jitender Sharma
 
Vol 6, No 1 (2020) Teaching of Economics in the New Paradigm Abstract
Anil B. Kalkundrikar, Arif H. Shaikh
 
Vol 7, No 2 (2021) The Bahrupian Challenge: Investing the New HR KK Sinha and SV Nathan New Delhi: Bloomsbury. 2021 (ISBN: 978-93-54350-11-5) Abstract
Jitender Sharma
 
Vol 6, No 1 (2020) The Fate of Food Junction Abstract
Faize Nabi
 
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