Vol 15, No 1 (2015)

Table of Contents

Vol 15, No 1 (2015)

Articles

Challenges in Management Education
Kuldeep Kumar
 Vol 15, No 1 (2015), Pagination: 1-3
ABSTRACT |  PDF Abstract Views: 206  |  PDF Views: 137
The Factors Influencing Consumer Buying Decision of Electronic Products
Bijay Prasad Kushwaha, N. Sambasiva Rao, Sohail Yasin Ahmad
 Vol 15, No 1 (2015), Pagination: 5-15
ABSTRACT |  PDF Abstract Views: 288  |  PDF Views: 251
Buddhist Guidelines for Managing Self: Insights for Modern Day Managers
Ipshita Bansal, Nivedita Trivedi
 Vol 15, No 1 (2015), Pagination: 16-29
ABSTRACT |  PDF Abstract Views: 237  |  PDF Views: 140
Social Media Impacts on Personnel Competence and Capability Building Systems
Rashmi, Garima Nijhawan
 Vol 15, No 1 (2015), Pagination: 30-37
ABSTRACT |  PDF Abstract Views: 180  |  PDF Views: 141
Customer Satisfaction in Retailing Sector: A Gap Analysis
Nitasha Sharma, Raman Sharma
 Vol 15, No 1 (2015), Pagination: 38-47
ABSTRACT |  PDF Abstract Views: 209  |  PDF Views: 170
Application of Consumer Based Brand Equity Model in Indian Banking Sector
Tahir Ahmad Wani, Saiyed Wajid Ali, Qubra
 Vol 15, No 1 (2015), Pagination: 48-64
ABSTRACT |  PDF Abstract Views: 292  |  PDF Views: 167