An Empirical Study on Preference of Consumers for Online Shopping – Indian Context
Subscribe/Renew Journal
In this digital era, the trend of online shopping has been widely accepted by the consumers but the question arises whether they are capable enough to face the challenges regarding online shopping. It is the duty of consumers to check the validity of the web portals before placing an order. Since some websites are fake and some have unauthentic payment gateways which may cause leakage of private/personal data and may create distrust among consumers towards online shopping. Sometimes the names of web portals have minor variations to disguise consumers for the intention of doing fraud. Some websites ask too much personal information and that’s why consumers hesitate to shop online. If websites are secured and there is no sniffing of information by the third party then consumers can rely on that website and it will create a positive image and trust. This paper is an attempt to analyzethe websites that are preferred most considering the factors such as: secured payment gateways, exchange offers, guarantee and warranty, sufficient product description and a better site speed. The study focuses on the authenticity of websites preferred by consumers while doing online shopping.
Keywords
- Flavian, C., Guinalíu, M., & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & management, 43(1), 1-14.
- Grabner-Kraeuter, S. (2002).The role of consumers' trust in online- shopping. Journal of Business Ethics, 39(1-2), 43-50.
- Hoffman, D. L., Novak, T. P., & Peralta, M. (1999).Building consumer trust online. Communications of the ACM, 42(4), 80-85.
- Kothari, P. P., & MINDARGI, S. C. (2013).A Study of Investors Attitude towards Mutual Fund with Special Reference to Inversotrs in Solapur City. Management Research (IJAFMR), 3(2), 1-12.
- Kumar, V. & Kumari, K. (2014). IOSR Journal of Business and Management, 16(3), 90-99.
- Mathur, N. (2015). Perceived Risks Towards Online Shopping: An Empirical Study of Indian Customers. International Journal of Engineering Development and Research, 3(2), 297.
- Miyazaki, A. D., & Fernandez, A. (2001).Consumer perceptions of privacy and security risks for online shopping. Journal of Consumer affairs, 35(1), 27-44.
- Park, C. H., & Kim, Y. G. (2003).Identifying key factors affecting consumer purchase behavior in an online shopping context. International journal of retail & distribution management, 31(1), 16-29.
- Sharma, N., & Das, S. (2017). A Study on Consumer Perceived Risk towards Online Shopping in Selected Cities of Gujarat State.
- Silverstein, B. (1999). Business to business Internet marketing. Gulf Breeze^ eFL FL: Maximum Press.
- Swinyard, W. R., & Smith, S. M. (2003). Why people (don't) shop online: A lifestyle study of the internet consumer. Psychology & marketing, 20(7), 567-597.
- Vyas, A., &Bissa, G. (2017).A Study on Customer Preference towards Online Shopping with Special Reference to Bikaner City growth.
- Wan, Y. (Ed.). (2009). Comparison-shopping services and agent designs.IGI Global.
- Weening, A. D. (2011).B2C Global e-Commerce Overview 2011. Interactive Media in Retail World–IMRWorld, http://www.imrg. org/ImrgWebsite/IMRGContents/Files/IMRG_B2C_ global_ecommerce_2011_Summary.pdf.
- Zhao, K. (2015). research on consumer online purchasing decision and its influcing factors: take taobao as example.
Abstract Views: 517
PDF Views: 8