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Competitive Analysis of U.S. MBA in India Perceptions, Preferences and Success Factors:An Exploratory Study


Affiliations
1 Elberly College of Business, Department of Management, Indiana University of Pennsylvania, United States
2 PES - lUP Management Programs, Bangalore, India
 

This exploratory study provides useful insights to administrators who wish to pursue developing partnerships between U.S. and Indian universities, specifically in the area of MBA programs. This survey-based research involving students and alumni from India in a long-standing collaborative Indo-U.S. MBA program shows results pertaining to: a) the key success factors of a collaborative MBA program, b) preferences of students in a collaborative program, c) students' motivation for pursuing an MBA, d) the most favorite destinations of Indian students, and e) appropriate promotional venues for MBA programs. The article also demonstrates the application of a Customer Window approach to help administrators identify a path to continuous quality improvement in such programs.
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  • Competitive Analysis of U.S. MBA in India Perceptions, Preferences and Success Factors:An Exploratory Study

Abstract Views: 218  |  PDF Views: 97

Authors

Prashanth N. Bharadwaj
Elberly College of Business, Department of Management, Indiana University of Pennsylvania, United States
Divyashree E. Ravishankar
PES - lUP Management Programs, Bangalore, India

Abstract


This exploratory study provides useful insights to administrators who wish to pursue developing partnerships between U.S. and Indian universities, specifically in the area of MBA programs. This survey-based research involving students and alumni from India in a long-standing collaborative Indo-U.S. MBA program shows results pertaining to: a) the key success factors of a collaborative MBA program, b) preferences of students in a collaborative program, c) students' motivation for pursuing an MBA, d) the most favorite destinations of Indian students, and e) appropriate promotional venues for MBA programs. The article also demonstrates the application of a Customer Window approach to help administrators identify a path to continuous quality improvement in such programs.