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To Serve or Create - An Analysis of Family Background as a Differentiator


Affiliations
1 Department of Marketing & Strategy, ICFAI Business School, IFHE University, Hyderabad, Andhra Pradesh, India
 

The advancement of any economy largely depends on emergence of new generation entrepreneurs. Hence, it is the obligation on the prevailing education system to charge the graduating youth with entrepreneurial orientation. Entrepreneurship depends on an array of external as well as certain latent socio-demographic factors. Family background is found to be the most prominent among them. A sample of 200 final year postgraduate management students were selected randomly from leading management institutes in Warangal region of the state of Andhra Pradesh. Three types of family occupations are considered for the purpose of the present study. The source of variance is found to be in between the groups and post hoc comparison establishes that the sample with business family background are more focused and stand ahead on the derived two constructs - resourcefulness and foresight, followed by agriculture family offspring while those from employment family background trail behind. However, the responses of agriculture family generation are relatively wide spread than the other two groups. Hence, it is concluded that business family background graduates establish lead over their counterparts from other types of family background on entrepreneurial orientation. Thus, the findings coincide with the earlier empirical findings in international contexts.

Keywords

Entrepreneurial Orientation, Family Background, Entrepreneurial Resourcefulness, Entrepreneurial Foresight, Entrepreneurship.
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  • To Serve or Create - An Analysis of Family Background as a Differentiator

Abstract Views: 205  |  PDF Views: 91

Authors

Purna Prabhakar Nandamuri
Department of Marketing & Strategy, ICFAI Business School, IFHE University, Hyderabad, Andhra Pradesh, India

Abstract


The advancement of any economy largely depends on emergence of new generation entrepreneurs. Hence, it is the obligation on the prevailing education system to charge the graduating youth with entrepreneurial orientation. Entrepreneurship depends on an array of external as well as certain latent socio-demographic factors. Family background is found to be the most prominent among them. A sample of 200 final year postgraduate management students were selected randomly from leading management institutes in Warangal region of the state of Andhra Pradesh. Three types of family occupations are considered for the purpose of the present study. The source of variance is found to be in between the groups and post hoc comparison establishes that the sample with business family background are more focused and stand ahead on the derived two constructs - resourcefulness and foresight, followed by agriculture family offspring while those from employment family background trail behind. However, the responses of agriculture family generation are relatively wide spread than the other two groups. Hence, it is concluded that business family background graduates establish lead over their counterparts from other types of family background on entrepreneurial orientation. Thus, the findings coincide with the earlier empirical findings in international contexts.

Keywords


Entrepreneurial Orientation, Family Background, Entrepreneurial Resourcefulness, Entrepreneurial Foresight, Entrepreneurship.