Table of Contents
Vol 9, No 1 (2014)
From the Chief Editor's Desk
| From the Chief Editor's Desk | ||
| M. S. Ranga Raju | ||
| Vol 9, No 1 (2014), Pagination: ii-ii | ||
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Abstract Views: 179 | PDF Views: 85 | |
Articles
| Analytic Hierarchy Process (AHP) to Select a Business School Based on the Rankings-Business World as a Case in Point | ||
| Ellur Anand | ||
| Vol 9, No 1 (2014), Pagination: 1-15 | ||
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Abstract Views: 267 | PDF Views: 100 | |
| A Study of Stock Price Behavior around Earnings Announcements | ||
| T. Mallikarjunappa, Janet Jyothi D'souza | ||
| Vol 9, No 1 (2014), Pagination: 16-33 | ||
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Abstract Views: 305 | PDF Views: 125 | |
| Determinants of Consumer Patronage for Retail Outlet Choice:An Empirical Evidence from the City of Visakhapatnam | ||
| V. V. Devi Prasad Kotni | ||
| Vol 9, No 1 (2014), Pagination: 34-47 | ||
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Abstract Views: 202 | PDF Views: 86 | |
| On the Relationship between Leadership, Industry and Quality | ||
| Ramesh Soni, P. Michael Kosicek, Richard Sandbothe | ||
| Vol 9, No 1 (2014), Pagination: 48-61 | ||
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Abstract Views: 183 | PDF Views: 82 | |
| To Serve or Create - An Analysis of Family Background as a Differentiator | ||
| Purna Prabhakar Nandamuri | ||
| Vol 9, No 1 (2014), Pagination: 62-79 | ||
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Abstract Views: 180 | PDF Views: 78 | |
Case Study
| Celebrity Endorsement - A Double Edged Sword | ||
| G. Muruganathan | ||
| Vol 9, No 1 (2014), Pagination: 80-96 | ||
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Abstract Views: 185 | PDF Views: 58 | |
Book Review
| Win in India, Win Everywhere:Conquering the Chaos | ||
| B. S. Patil | ||
| Vol 9, No 1 (2014), Pagination: 97-98 | ||
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Abstract Views: 179 | PDF Views: 85 | |
| What I Didn't Learn in Business School-How Strategy Works in the Real World | ||
| Prakruthi N. Udupa | ||
| Vol 9, No 1 (2014), Pagination: 99-100 | ||
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Abstract Views: 157 | PDF Views: 83 | |