PES Business Review

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Business leaders all over the world are talking about India and its emerging market. But, the web of bureaucratic red tapism and uncertainty has reduced India's appeal. But even then, the challenges that India poses cannot deter from the fact that it is indeed a populous market and a fast growing economy with enormous potential. Therefore, Venkatesan in Conquering The Chaos: Win In India, Win Everywhere sets out a couple of home truths about the market and how to tackle the same, in a manner that can help multinationals in tackling emerging markets everywhere in the beginning chapter.
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