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Advertising and Sales Promotion-An Indian Perspective


Affiliations
1 Department of MBA, P.E.S. Institute of Technology, Bangalore, India
 

Advertising is a discipline undergoing rapid change. This book strives to explain the role of advertising and promotion in today's business world.
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  • Advertising and Sales Promotion-An Indian Perspective

Abstract Views: 306  |  PDF Views: 117

Authors

S. Aiswarya
Department of MBA, P.E.S. Institute of Technology, Bangalore, India

Abstract


Advertising is a discipline undergoing rapid change. This book strives to explain the role of advertising and promotion in today's business world.