PES Business Review

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Blue Ocean strategy authored by W. Chan Kim and Renee Mauborgne, a unique book in the strategy literature, provides a systematic framework to create an uncontested market space and to make competition irrelevant. In these days of severe competition, firms are trying to beat their rivals with all their efforts to achieve profitability and growth. Companies are bent upon creating differentiation, struggling to gain competitive advantage and fighting for market share.
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