Table of Contents
Vol 9, No 2 (2014)
From the Chief Editor's Desk
| From the Chief Editor's Desk | ||
| M. S. Ranga Raju | ||
| Vol 9, No 2 (2014), Pagination: ii-ii | ||
ABSTRACT |
PDF
|
Abstract Views: 185 | PDF Views: 87 | |
Articles
| Beliefs & Intentions towards QR Code Based Marketing in India & Japan:An Experimental Study of Culture as Influencer & Media, On-Campaign Instructions and Location as Moderators | ||
| Hemant Bamoriya | ||
| Vol 9, No 2 (2014), Pagination: 1-16 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 271 | PDF Views: 95 | |
| Evaluation of On-The-Job Competencies & Training Effectiveness-A Study of Junior Management Grade Bank Officers | ||
| Meenal Jain | ||
| Vol 9, No 2 (2014), Pagination: 17-25 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 189 | PDF Views: 80 | |
| Investigations into the Mismatches between Management Education and Practice:Agenda for Future Study | ||
| Naveen Das, Rajendra Nargundkar | ||
| Vol 9, No 2 (2014), Pagination: 26-37 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 191 | PDF Views: 97 | |
| Performance Appraisal Matters a Lot for the Employee and the Employer | ||
| B. Latha Lavanya | ||
| Vol 9, No 2 (2014), Pagination: 38-47 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 196 | PDF Views: 79 | |
| Study of Corporate Distress in Real-Time Environment - Case Analysis of Kingfisher Airlines | ||
| K. Vidhyalakshmi, Madhavi Lokhande | ||
| Vol 9, No 2 (2014), Pagination: 48-61 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 218 | PDF Views: 101 | |
Case Study
| Mahindra and Mahindra's US Foray | ||
| Surajit Ghosh Dastidar | ||
| Vol 9, No 2 (2014), Pagination: 62-75 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 195 | PDF Views: 95 | |
Book Review
| Fundamentals of Financial Management | ||
| G. V. Mruthyunjaya Sharma | ||
| Vol 9, No 2 (2014), Pagination: 76-77 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 176 | PDF Views: 257 | |
| Selling to Win | ||
| Brijesh Singh | ||
| Vol 9, No 2 (2014), Pagination: 78-79 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 200 | PDF Views: 86 | |