Parikalpana: KIIT Journal of Management

Open Access Open Access  Restricted Access Subscription Access

A Study on E-Tailing and the Factors Influencing Consumer Buying Decisions of Dairy Products During the Covid-19 Pandemic in India


Affiliations
1 Research Scholar, CV Raman Global University, India
2 Asst. Professor, CV Raman Global University, India
 

During the COVID-19 pandemic and its mutations infecting humans, the Government of India imposed a lockdown all over the country, the exceptions were for commodities covered under the Essential Commodities Act, 1955. The essential commodities act, includes drugs, dairy products, fertilizer, foodstuffs, petroleum products, jute, textile, fruits, vegetables, cattle fodder, and cottonseed. This study will understand how the dairy industries coped during the pandemic by adopting new strategies from e-tailing and related factors. During the ongoing pandemic, this study mainly focuses on using mobile apps and e-stores for online sales of dairy products. The quantitative study uses primary and secondary data. The dairy products included in the study are curd, paneer, buttermilk w.r.t e-tailers like Milky moo, Omfed, Big Bazaar, Fresh express, Home express, Swiggy, and Nature’s basket. Many dairy companies have their apps and websites. This study is carried out in the capital city Bhubaneswar.

Keywords

COVID-19, Customer Buying Behavior, Dairy Sales Online, Influence, Price
User
Notifications
Font Size

  • Abhijit Das (2021), Economic impact of COVID-19 pandemic on the dairy sector: A meta-analysis/ Indian Journal of Animal Sciences 91 (7): 582–594, July 2021

  • Bharti Aggarwal (2020), A Study on Influence of COVID-19 pandemic on customer’s online buying behavior/ MDIM Business Review Volume: I, Issue II, Dec. 2020 Page No-41-47/ https://www.mdim.ac.in/journal-issues

  • Dr. Ganesh Pandit Pathak, Impact of lockdown due to COVID-19 on consumer behavior while selecting retailer for essential goods/ Zeichen Journal/ Volume 6, Issue 7, 2020/ 282-289

  • Gunjan Bhandari (2021), Assessing snowball effect of COVID-19 pandemic on Indian dairy sector/ Indian Journal of Animal Sciences 91 (12): 1011–1017, December 2021

  • Gunjan Bhandari, Impact of COVID-19 pandemic on household consumption pattern of dairy products in India/ https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3893268

  • K. Kadakol (2020), A Study on consumer satisfaction towards Nandini Milk Krishna/ International E Conference on Adapting to the New Business Normal, 2020 Mysuru, India.

  • Shende Popat (2020), Effects of covid-19 on dairy farming: A case study of Sangavi village in Phaltan Tehsil of Satara district, MH)/ Juni Khyat ISSN: 2278-4632 (UGC Care Group I Listed Journal) Vol-10 Issue-6 No. 4 June 2020

  • Rajeev Kumar (2018), Factors leading to customer satisfaction in the dairy industry: A study in Indian perspective/ International Journal on Customer Relations Volume 6 Issue 1 March 2018

  • Somesh Dhamija (2020), A Descriptive Analysis on the Customer Satisfaction on Dairy Products/ European Journal of Molecular & Clinical Medicine ISSN 2515-8260 Volume 7, Issue 4, 2020

  • Swaroop Mohanty, et.al. (2019), Technological and Organisational Dynamics Influencing E-marketing, an Empirical Analysis of Preference Patterns of Consumers Acceptance for Online Retail (E-tailers), JARDCS, Vol. 11, 07-Special Issue, 2019, P461-467.

  • Swaroop Mohanty, et.al. (2019), Study of Factors that Influence Retailers in Product Assortment as Per the Customers Preference of Products, Leading to Improved Retailer Performance for Customer Satisfaction and Retention, JARDCS, Vol. 11, 11-Special Issue, 2019, P57-64.


Abstract Views: 320

PDF Views: 0




  • A Study on E-Tailing and the Factors Influencing Consumer Buying Decisions of Dairy Products During the Covid-19 Pandemic in India

Abstract Views: 320  |  PDF Views: 0

Authors

Neha .
Research Scholar, CV Raman Global University, India
Swaroop Mohanty
Asst. Professor, CV Raman Global University, India

Abstract


During the COVID-19 pandemic and its mutations infecting humans, the Government of India imposed a lockdown all over the country, the exceptions were for commodities covered under the Essential Commodities Act, 1955. The essential commodities act, includes drugs, dairy products, fertilizer, foodstuffs, petroleum products, jute, textile, fruits, vegetables, cattle fodder, and cottonseed. This study will understand how the dairy industries coped during the pandemic by adopting new strategies from e-tailing and related factors. During the ongoing pandemic, this study mainly focuses on using mobile apps and e-stores for online sales of dairy products. The quantitative study uses primary and secondary data. The dairy products included in the study are curd, paneer, buttermilk w.r.t e-tailers like Milky moo, Omfed, Big Bazaar, Fresh express, Home express, Swiggy, and Nature’s basket. Many dairy companies have their apps and websites. This study is carried out in the capital city Bhubaneswar.

Keywords


COVID-19, Customer Buying Behavior, Dairy Sales Online, Influence, Price

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2023%2Fv19%2Fi1%2F220846