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A Study on E-Tailing and the Factors Influencing Consumer Buying Decisions of Dairy Products During the Covid-19 Pandemic in India


Affiliations
1 Research Scholar, CV Raman Global University, India
2 Asst. Professor, CV Raman Global University, India
 

During the COVID-19 pandemic and its mutations infecting humans, the Government of India imposed a lockdown all over the country, the exceptions were for commodities covered under the Essential Commodities Act, 1955. The essential commodities act, includes drugs, dairy products, fertilizer, foodstuffs, petroleum products, jute, textile, fruits, vegetables, cattle fodder, and cottonseed. This study will understand how the dairy industries coped during the pandemic by adopting new strategies from e-tailing and related factors. During the ongoing pandemic, this study mainly focuses on using mobile apps and e-stores for online sales of dairy products. The quantitative study uses primary and secondary data. The dairy products included in the study are curd, paneer, buttermilk w.r.t e-tailers like Milky moo, Omfed, Big Bazaar, Fresh express, Home express, Swiggy, and Nature’s basket. Many dairy companies have their apps and websites. This study is carried out in the capital city Bhubaneswar.

Keywords

COVID-19, Customer Buying Behavior, Dairy Sales Online, Influence, Price
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  • A Study on E-Tailing and the Factors Influencing Consumer Buying Decisions of Dairy Products During the Covid-19 Pandemic in India

Abstract Views: 348  |  PDF Views: 0

Authors

Neha .
Research Scholar, CV Raman Global University, India
Swaroop Mohanty
Asst. Professor, CV Raman Global University, India

Abstract


During the COVID-19 pandemic and its mutations infecting humans, the Government of India imposed a lockdown all over the country, the exceptions were for commodities covered under the Essential Commodities Act, 1955. The essential commodities act, includes drugs, dairy products, fertilizer, foodstuffs, petroleum products, jute, textile, fruits, vegetables, cattle fodder, and cottonseed. This study will understand how the dairy industries coped during the pandemic by adopting new strategies from e-tailing and related factors. During the ongoing pandemic, this study mainly focuses on using mobile apps and e-stores for online sales of dairy products. The quantitative study uses primary and secondary data. The dairy products included in the study are curd, paneer, buttermilk w.r.t e-tailers like Milky moo, Omfed, Big Bazaar, Fresh express, Home express, Swiggy, and Nature’s basket. Many dairy companies have their apps and websites. This study is carried out in the capital city Bhubaneswar.

Keywords


COVID-19, Customer Buying Behavior, Dairy Sales Online, Influence, Price

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2023%2Fv19%2Fi1%2F220846