Review of Professional Management- A Journal of New Delhi Institute of Management

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A Study of Corporate Social Responsibility Practices in Indian Luxury Chain Hotels


Affiliations
1 Ansal University, Gurgaon, India
2 Presidency University, Bangalore, India
 

The purpose of the paper is to study the corporate social responsibility (CSR) practices of luxury chain hotels situated in Delhi, National Capital Region (NCR), India. This research involves the primary and secondary data. Primary data were collected through a self-designed questionnaire filled up by employees working with selected hotels which consist of five national and five international hotels situated in India. Secondary data were collected through papers published in various journals. Data collected was analyzed and interpreted by using IBM SPSS 20.0. Interpretation of the data were based on the perception of employees working in the respective hotels. The paper identifies different latent factors through exploratory factor analysis (EFA) which categorizes CSR into four segments named as social activities, environmental activities, economic activities and philanthropic activities. We also applied confirmatory factor analysis to assess convergent and discriminant validity.

Keywords

Corporate Social Responsibility, Exploratory Factor Analysis, Latent Factors.
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  • A Study of Corporate Social Responsibility Practices in Indian Luxury Chain Hotels

Abstract Views: 493  |  PDF Views: 173

Authors

Savita Sharma
Ansal University, Gurgaon, India
Pratika Mishra
Presidency University, Bangalore, India

Abstract


The purpose of the paper is to study the corporate social responsibility (CSR) practices of luxury chain hotels situated in Delhi, National Capital Region (NCR), India. This research involves the primary and secondary data. Primary data were collected through a self-designed questionnaire filled up by employees working with selected hotels which consist of five national and five international hotels situated in India. Secondary data were collected through papers published in various journals. Data collected was analyzed and interpreted by using IBM SPSS 20.0. Interpretation of the data were based on the perception of employees working in the respective hotels. The paper identifies different latent factors through exploratory factor analysis (EFA) which categorizes CSR into four segments named as social activities, environmental activities, economic activities and philanthropic activities. We also applied confirmatory factor analysis to assess convergent and discriminant validity.

Keywords


Corporate Social Responsibility, Exploratory Factor Analysis, Latent Factors.

References





DOI: https://doi.org/10.20968/rpm%2F2018%2Fv16%2Fi1%2F175080