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Impact of Organized Retail Strategy on Buying Behavior – A Case Study of Saudi Arabian Region


Affiliations
1 Sr. Lecturer, Department of MIS, CBA, Head- Decision Support Unit, Jazan University, Ministry of Higher Education, Saudi Arabia
2 Lecturer, Department of Marketing, CBA, Jazan University,, Saudi Arabia
 

This research unveils the facts and figures about organized retailing in Saudi Arabia and its influence on consumer behavior. This study reviews the literature about different initiatives taken by the retail sector to enhance sales in the retail store. Here, the focus is on how retail strategy has an impact on the buying intention of the consumer. The main aim of this research is to endorse, the various strategies taken by the retail stores and their impact in context to demographic variables. Consequently, the research results point to the fact that organized retail has a significant impact on the buying decision of consumers. It could be said that recent changes in the retail strategy in the kingdom has made a significant impact on the buying intention of the consumer and it has been observed that sales pattern has been increased significantly

Keywords

Organized Retail, Consumer Behavior, Buying Intention, Retailing, Saudi Arabia, Buying Behavior.
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  • Impact of Organized Retail Strategy on Buying Behavior – A Case Study of Saudi Arabian Region

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Authors

Syed Md Faisal Ali Khan
Sr. Lecturer, Department of MIS, CBA, Head- Decision Support Unit, Jazan University, Ministry of Higher Education, Saudi Arabia
Irfan Ahmad
Lecturer, Department of Marketing, CBA, Jazan University,, Saudi Arabia

Abstract


This research unveils the facts and figures about organized retailing in Saudi Arabia and its influence on consumer behavior. This study reviews the literature about different initiatives taken by the retail sector to enhance sales in the retail store. Here, the focus is on how retail strategy has an impact on the buying intention of the consumer. The main aim of this research is to endorse, the various strategies taken by the retail stores and their impact in context to demographic variables. Consequently, the research results point to the fact that organized retail has a significant impact on the buying decision of consumers. It could be said that recent changes in the retail strategy in the kingdom has made a significant impact on the buying intention of the consumer and it has been observed that sales pattern has been increased significantly

Keywords


Organized Retail, Consumer Behavior, Buying Intention, Retailing, Saudi Arabia, Buying Behavior.

References





DOI: https://doi.org/10.20968/rpm%2F2020%2Fv18%2Fi2%2F156060