Table of Contents
Vol 2, No 1 (2012)
Articles
A Study of HRD Climate and its Impact on Job Satisfaction and Job Behavior of Indian Defense R&D Employees | ||
Aman Arora | ||
Vol 2, No 1 (2012), Pagination: 1-11 | ||
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Abstract Views: 363 | PDF Views: 265 |
An Analytical Study of 'Selected Factors' Influencing Consumer Buying Decision for Male Cosmetics Products in Pune Region | ||
Siddharth S. Shimpi, Parag C. Kalkar, Sunita N. Shah | ||
Vol 2, No 1 (2012), Pagination: 12-15 | ||
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Abstract Views: 208 | PDF Views: 310 |
A Study of Quality of Work Life (QWL) in Small Scale Unionized and Non Unionized Organization | ||
Sarang S. Bhola, Jyoti J. Nigade | ||
Vol 2, No 1 (2012), Pagination: 16-24 | ||
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Abstract Views: 307 | PDF Views: 122 |
Relationship between Marketing Mix Strategies and Consumer Motive: An Empirical Study of "Fresh" Stores in South India | ||
Rambabu Pentyala | ||
Vol 2, No 1 (2012), Pagination: 25-34 | ||
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Abstract Views: 218 | PDF Views: 166 |
The Motives Underlying Turnover Intentions: Perspectives of IT Professionals | ||
Purva Dalke, Gyan Prakash | ||
Vol 2, No 1 (2012), Pagination: 35-42 | ||
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Abstract Views: 205 | PDF Views: 113 |
Social Relevance of Working Life for Women Employees in Small Scale Industries: An Empirical Study | ||
S. C. Patil, Chetan V. Hiremath | ||
Vol 2, No 1 (2012), Pagination: 43-52 | ||
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Abstract Views: 234 | PDF Views: 83 |
A Study on Enterprise Management by Women Entrepreneurs | ||
S. Sudha, R. Kasilingam | ||
Vol 2, No 1 (2012), Pagination: 53-67 | ||
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Abstract Views: 295 | PDF Views: 126 |
A Study of Rural Retail and Distribution Mix with Respect to Essential Commodities | ||
Nitin R. Zaware | ||
Vol 2, No 1 (2012), Pagination: 68-73 | ||
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Abstract Views: 302 | PDF Views: 301 |
Employer Branding: A-Star Ltd. An Employer of Choice | ||
Anitha Thomas | ||
Vol 2, No 1 (2012), Pagination: 74-79 | ||
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Abstract Views: 207 | PDF Views: 125 |
Social Marketing in the Indian Context: Opportunities and Challenges Ahead | ||
Indrani Saha, Parimal Kr. Sen | ||
Vol 2, No 1 (2012), Pagination: 80-83 | ||
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Abstract Views: 194 | PDF Views: 479 |
Book Review
Researching Young People's Experiences of Digital Technologies | ||
Jayashree Vispute | ||
Vol 2, No 1 (2012), Pagination: 85-86 | ||
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Abstract Views: 185 | PDF Views: 93 |
Case Study
When It Rains, It Pours….Or Is It - Lose Sight, Lose Might!!! | ||
Kalindi Kale | ||
Vol 2, No 1 (2012), Pagination: 87-91 | ||
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Abstract Views: 204 | PDF Views: 93 |
Bibliography
'Corporate Social Responsibility'(CSR) | ||
Asita A. Ghewari, S. V. Shrigiriwar | ||
Vol 2, No 1 (2012), Pagination: 92-95 | ||
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Abstract Views: 332 | PDF Views: 463 |