![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextgreen.png)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextred.png)
![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextgreen.png)
![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_open_medium.gif)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextred.png)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltext_restricted_medium.gif)
Two-Wheeler Market: Its Growth and Students' Buying Behaviour
Subscribe/Renew Journal
In India three-fourth of production in automobile sector belongs to two wheeler (2W) segment and the demand for 2W is more due to several factors positively influencing it. So, this analytical and empirical research aims to study the growth of two-wheeler (2W) market in the production, sales of domestic and export markets. Further, this study focuses on the 2W brand preference among the students and various influencing factors on their buying decision. In order to complete the study, secondary data were used from 2005-06 to 2011-12 and primary data collected from 150 students from Coimbatore District of Tamil Nadu. This study concluded that the 2W market was facing continuously descending trend from 2007-08 to 2009-10 according to its production, domestic and export sales. This study predicts that 2W production market which will reach 18mn vehicles in 2014-15. Finally, this study concluded that nearly half of the students preferred Hero and Honda bikes.
Keywords
Two-Wheeler, Market Growth, Student Behavior, Brand Preference, Buying Decision.
Subscription
Login to verify subscription
User
Font Size
Information
- Abhay, T. and Nitin, C. (2011), "Service Quality Evaluation: An Application of the SERVQUAL Model with Special Reference to Two Wheeler Service Stations in Nangal Dam", International Journal of Research in Commerce, IT & Management, Vol. 1(3)
- Sudalaimithu, S. and Angamuthu, B. (2012), "Factors Influencing Buying Decision of Two-wheeler: Owners' Perception", Journal of Research, Extension and Development, Vol. 1(2), pp. 91-102
- Mohd Rizaimy, S. and Suhardi Wan, M. et al. (2011), "The Relationship between Product Quality and Purchase Intention: The Case of Malaysia's National Motorcycle/Scooter Manufacturer", African Journal of Business Management, Vol. 5(20), pp. 8163-8176.
- Monga, N. and Chaudhary, B. (2011), "To study Consumer Decision Making Process for Second Hand Car as a Replacement of Two Wheeler (Bike)", International Journal of Marketing and Technology, Vol. 1(3), pp. 146-161
- Saravanan, S. and Panchanatham, N. et al. (2009), "Consumer Behavior Towards Show- Room Services of Two Wheelers with reference to Cuddalore District", Perspectives of Innovations, Economics & Business, International Cross-Industry Journal, Vol. 3(3), pp. 71-75
- Sardar, G. and Soma Sekhara, M., (2012), "A Study Relating to the Decision-making Process of Purchasing Two-wheeler's in Rural Area of Andhra Pradesh", Global Journal of Commerce and Management Perspective, Vol. 1(2), pp. 14-18
- Solomon Michal, R. (2006), Consumer Behavior, Pearson Education, New Delhi
- Sheela, S. and Sivakoti Reddy (2011), "Customer Perception on Green Brands of Two Wheelers and Four Wheelers in the State of Andhra Pradesh", Bilingual Journal of Humanities & Social Sciences, Vol. 2, (1 & 2), pp. 1-3
- William G. Zikmund, Business Research Method, Thomson South-Western; 7th edition and various websites
![](https://i-scholar.in/public/site/images/abstractview.png)
Abstract Views: 1176
![](https://i-scholar.in/public/site/images/pdfview.png)
PDF Views: 10