Literature Review of Corporate Social Responsibility-A Ladder of Comprehensive Intensification

We reside in a humanity encircled with a variety of exertion connected to environment and society. CSR (Corporate Social Responsibility) is a means to resolve these problems to some amount because business is a part of society. Making higher profit is a normal affair of every business unit but social responsibility is a pledge to the people alive inside and outside the business organizations. Business gets in touch with a series of groups of society such as owners, employees, customers, government, suppliers etc. The responsibility of business, which includes approval of these parties along with the owner, is called social responsibility of business. According to Steiner "Social Responsibility implies recognition and understanding of the aspirations of society and determination to contribute towards their achievements". In spite of its present fame, there are various issues which exist awaiting and businesses need to be alert about them. Presently, the society as a whole and media more and more demand companies to chew over social and environmental issues while conducting business affairs. CSR has become catchphrase of new millennium athwart the globe and the business as well as government must take be bothered of it. Today, Government has also come as an ingenuity to control those business activities which makes a injurious effect on the society. The government recommended time and again to the business units that the business should perform a structure related to CSR i.e its areas, investment, activities etc. and hold them in the vision, mission and strategic planning. CSR typically covers matters related to business ethics, community pledge, global warming, water management, mange the use of natural resources, human rights etc. So, in order to get sustainable development and to endure in this aggressive world, the organizations need to reveal a close and good relationship with society. An attempt has been made to review the literature regarding CSR and consumer behaviour.