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Literature Review of Corporate Social Responsibility-A Ladder of Comprehensive Intensification


Affiliations
1 Ganpat University, Kherva, Mehsana, Gujrat, India
 

We reside in a humanity encircled with a variety of exertion connected to environment and society. CSR (Corporate Social Responsibility) is a means to resolve these problems to some amount because business is a part of society. Making higher profit is a normal affair of every business unit but social responsibility is a pledge to the people alive inside and outside the business organizations. Business gets in touch with a series of groups of society such as owners, employees, customers, government, suppliers etc. The responsibility of business, which includes approval of these parties along with the owner, is called social responsibility of business. According to Steiner "Social Responsibility implies recognition and understanding of the aspirations of society and determination to contribute towards their achievements". In spite of its present fame, there are various issues which exist awaiting and businesses need to be alert about them. Presently, the society as a whole and media more and more demand companies to chew over social and environmental issues while conducting business affairs. CSR has become catchphrase of new millennium athwart the globe and the business as well as government must take be bothered of it. Today, Government has also come as an ingenuity to control those business activities which makes a injurious effect on the society. The government recommended time and again to the business units that the business should perform a structure related to CSR i.e its areas, investment, activities etc. and hold them in the vision, mission and strategic planning. CSR typically covers matters related to business ethics, community pledge, global warming, water management, mange the use of natural resources, human rights etc. So, in order to get sustainable development and to endure in this aggressive world, the organizations need to reveal a close and good relationship with society. An attempt has been made to review the literature regarding CSR and consumer behaviour.

Keywords

Corporate Social Responsibility, Consumer Behaviour, Stakeholders.
Notifications

  • Altman, B.W. (1998). Transformed corporate community relations: A management tool for achieving corporate citizenship. Business and Society Review, 102/103, 43-51.

  • Anderson, T.W. & Cunningham, W.H. (1972). The socially conscious consumer. Journal of Marketing,36(3), 23-31.

  • Andreoni, J. (1990). Impure altruism and donations to the public good – A theory of warm glow giving. Economic Journal, 100(401), 464-477.

  • Creyer, E.H., & Ross, W.T. (1997). The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing, 14 (6), 421-32.

  • Maignan, I., Ferrell, O.C., & Hult, G.T.M. (1999). Corporate Citizenship: Cultural antecedents and business benefits. Journal of the Academy of Marketing Science, 27(4), 455-69.

  • Maignan, I. & Ferrell, O.C. (2003). Nature of corporate responsibilities: Perspectives from American, French, and German consumers. Journal of Business Research, 56(1), 55 67.

  • Maignan, I. & Ferrell, O.C. (2004). Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing Science, 32(1), 3-19.

  • Mohr, L.A., Webb, D.J. & Harris, K.E. (2001). Do consumers expect companies to be socially responsible. The impact of corporate social responsibility on buying behavior. The Journal of Consumer Affairs, 35(1), 45-72

  • Ross, J.K., Patterson, L.T. & Stutts, M.A. (1992). Consumer perceptions of organizations that use cause related marketing. Journal of the Academy of Marketing Science, 20(1), 93 97.

  • Sen, S., & Bhattacharya, C.B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38, 225-243.

  • Sethi, P.S. & Votaw, D. (1969). Do we need a new corporate response to a changing social environment?California Management Review, 12(1), 3-31.

  • Webster, F.E. (1975). Determining the characteristics of the socially conscious consumer. Journal of Consumer Research, 2(3), 188-196.


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  • Literature Review of Corporate Social Responsibility-A Ladder of Comprehensive Intensification

Abstract Views: 275  |  PDF Views: 92

Authors

Shweta Mehta
Ganpat University, Kherva, Mehsana, Gujrat, India

Abstract


We reside in a humanity encircled with a variety of exertion connected to environment and society. CSR (Corporate Social Responsibility) is a means to resolve these problems to some amount because business is a part of society. Making higher profit is a normal affair of every business unit but social responsibility is a pledge to the people alive inside and outside the business organizations. Business gets in touch with a series of groups of society such as owners, employees, customers, government, suppliers etc. The responsibility of business, which includes approval of these parties along with the owner, is called social responsibility of business. According to Steiner "Social Responsibility implies recognition and understanding of the aspirations of society and determination to contribute towards their achievements". In spite of its present fame, there are various issues which exist awaiting and businesses need to be alert about them. Presently, the society as a whole and media more and more demand companies to chew over social and environmental issues while conducting business affairs. CSR has become catchphrase of new millennium athwart the globe and the business as well as government must take be bothered of it. Today, Government has also come as an ingenuity to control those business activities which makes a injurious effect on the society. The government recommended time and again to the business units that the business should perform a structure related to CSR i.e its areas, investment, activities etc. and hold them in the vision, mission and strategic planning. CSR typically covers matters related to business ethics, community pledge, global warming, water management, mange the use of natural resources, human rights etc. So, in order to get sustainable development and to endure in this aggressive world, the organizations need to reveal a close and good relationship with society. An attempt has been made to review the literature regarding CSR and consumer behaviour.

Keywords


Corporate Social Responsibility, Consumer Behaviour, Stakeholders.

References