Challenges and Opportunities in Entrepreneurship

Drucker's Views on Entrepreneur "An entrepreneur is the one who always searches for change, responds to it and exploits it as an opportunity. innovation is the specific tool of entrepreneurs, the means by which they exploit changes as an opportunity for a different business or different service" the entrepreneur in an advanced economy is an individual who introduce something new in the economy- a method of production not yet tested by experience in the branch of manufacturing, a product with which consumers are not yet familiar, a new source of raw material or of new markets and the like. In spite of various entrepreneurship development programmers launched by the govt. and non-government agencies, the entrepreneurs are encountering a number of problems for establishing economically viable small- scale units. Contribute significantly to the running of family businesses mostly in the form of unpaid effort and skills. Programmers meant to reach women entrepreneurs can succeed only if they take note of this paradox as well as of the familial and social conditioning that reduces the confidence, independence and mobility of women. Therefore, instead of just schemes as the carrot for entrepreneurship development an intensive training needs to be provided to the women and youth in rural India and create an entrepreneurship training system as per integrated rural development program. Rural entrepreneurship is the answer to removal of rural poverty in India.