IBMRD's Journal of Management & Research

Open Access Open Access  Restricted Access Subscription Access

Latest Buyer’s Need in Shopping Malls


Affiliations
1 AAEMF’s, College of Engineering & Management Studies, Pune, India
 

Paper discuses the need of today's buyer in shopping malls. The study helps to know the basic requirement of the buyer for promotion of sale. A survey shows the need of food court and security with transport facility and position of shopping mall for its progress. The scheme of the paper has introduction & literature review with data analysis based on questionnaire regarding buyer's choice.

Keywords

Food Court, Malls, Position, Security, Transportation.
Notifications

  • Arora, N. (2012). “A Critical Study of Customer Preference of Organized Retailing in India with Special Reference to Rajasthan”. Jaipur: Suresh Gyan Vihar University, Mahal, Jagatpura, Jaipur, India.

  • Bhattacharyya, R. (2012). “The Opportunities and Challenges of FDI in Retail in India”. IOSR Journal of Humanities and Social Science (JHSS), ISSN: 2279-0837, ISBN: 2279-0845. Volume 5, Issue 5, PP 99-109.

  • Jeanne Heitmeyer, K. K. (2007). “Consumer Acceptance of Urban Open-Air Mixed-Use Centers: A Cross-Generational Comparison.” . Journal of Shopping Center Research, Volume 14, Issue 1, pp. 57-78.

  • Kadam, D.R. (2012). “Attracting Foreign Direct Investment by India: A Today's Great Challenge”. International Journal of Social Science Tomorrow, ISSN: 2277-6168, Volume 1, Issue 4.

  • Kotler, P. (2012). Marketing Management, Pearson Education India.

  • Michael Levy, A. P. (2008). Retailing Management 6E (Sie), Tata McGraw-Hill Education.

  • Min-Young Lee, K. G.-K.-H. (2006). “Competitive Analyses between Regional Malls and Big-box Retailers: A Correspondence Analysis for Segmentation and Positioning”. Journal of Shopping Center Research, Vol.13, No. 1.

  • Poojari, A. S. (2012). “A Study on Changing Consumer Behavior Towards Emerging Shopping Malls”. Rajasthan: Shri Jagdish Prasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu.

  • Ramaswamy V. S., N. S. (2013). Marketing Management,. McGraw-Hill Education (India) Private Limited.

  • Satnam Kour Ubeja, D. D. (2012). “Customer Satisfaction in Shopping Malls: An Empirical Study.”. Pacific Business Review International, Vol. 5 Issue 2.

  • Subba, R. (2013). “FDI in Indian Retail Sector: Analysis of Competition in Agri-Food Sector”. International Journal of Business and Management Invention, ISSN: 2319 8028, Volume 2, Issue 3 , PP 01-08.

  • Vipul Patel, M. S. (2009). “Consumers' Motivations to shop in Shopping Malls: A Study of Indian Shoppers.” . AP-Asia- Pacific, Advances in Consumer Research, Vol. 8.

  • YES BANK Ltd. and ASSOCHAM,. (2012, October ). FDI in Retail-Advantage Farmers, Food & Agribusiness Strategic Advisory and Research (FASAR) Team - YES BANK, p. p. 31.


Abstract Views: 273

PDF Views: 88




  • Latest Buyer’s Need in Shopping Malls

Abstract Views: 273  |  PDF Views: 88

Authors

Rijwan Ahmed Mushtak Ahmed Shaikh
AAEMF’s, College of Engineering & Management Studies, Pune, India

Abstract


Paper discuses the need of today's buyer in shopping malls. The study helps to know the basic requirement of the buyer for promotion of sale. A survey shows the need of food court and security with transport facility and position of shopping mall for its progress. The scheme of the paper has introduction & literature review with data analysis based on questionnaire regarding buyer's choice.

Keywords


Food Court, Malls, Position, Security, Transportation.

References





DOI: https://doi.org/10.17697/ibmrd%2F2017%2Fv6i1%2F111658