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A Study of Fruits & Vegetables Marketing in Pune District:An Overview


Affiliations
1 PIRENS IBMA, Loni Bk, Saitribai Phule Pune University, India
2 IBMRD, Ahmednagar, Savitribai Phule Pune University, India
 

Fruits & Vegetables play an important part in having healthy life style. Fruits & Vegetables in proper balance prevent many diseases. Marketing of fruits & vegetables is more important as fruits and vegetables are perishable, seasonal and available in bulk. It is tough job to store the fruits and vegetables easily. Hence its proper marketing needs to be done. In India fruits & a vegetable marketing is mostly done in weekly bazaars. Majority of Indian population is based on agriculture as occupation the market of fruits & vegetable is in large scale. APMC operated taluka wise play an important role in marketing of fruits & vegetables .There has been concern in the recent years regarding the efficiency of marketing of fruits and vegetables in India. It is believed that poor efficiency in the marketing channels and Poor marketing infrastructure is leading to high and fluctuating consumer prices.

The present paper is an attempt to elaborate fruits & vegetables marketing in Pune district.


Keywords

Marketing Efficiency, Marketing, Fruits, Vegetables, Consumer Price etc.
Notifications

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  • Ohen, S. B., Umeze, G. E., & Inyang, E. (2014). Consumer Purchasing Behaviour for Fruits and Vegetables among Civil Servants in Essien Udim Local Government Area Akwa Ibom State, Nigeria. Food Science and Quality Management, 55-60.

  • Omidi, N. M. (2011). Agricultural Marketing Challenges and Barriers in Iran . African Journal of Business Management, 13580-81.

  • Piali, H., & Simayan, P. (2011). Need for Paradigm Shift to Improve Supply Chain Management of Fruits & Vegetables in India ,. Asian Journal of Agriculture and Rural Development, 25-35.


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  • A Study of Fruits & Vegetables Marketing in Pune District:An Overview

Abstract Views: 281  |  PDF Views: 86

Authors

Nilesh U. Bankar
PIRENS IBMA, Loni Bk, Saitribai Phule Pune University, India
Mohasin A. Tamboli
IBMRD, Ahmednagar, Savitribai Phule Pune University, India

Abstract


Fruits & Vegetables play an important part in having healthy life style. Fruits & Vegetables in proper balance prevent many diseases. Marketing of fruits & vegetables is more important as fruits and vegetables are perishable, seasonal and available in bulk. It is tough job to store the fruits and vegetables easily. Hence its proper marketing needs to be done. In India fruits & a vegetable marketing is mostly done in weekly bazaars. Majority of Indian population is based on agriculture as occupation the market of fruits & vegetable is in large scale. APMC operated taluka wise play an important role in marketing of fruits & vegetables .There has been concern in the recent years regarding the efficiency of marketing of fruits and vegetables in India. It is believed that poor efficiency in the marketing channels and Poor marketing infrastructure is leading to high and fluctuating consumer prices.

The present paper is an attempt to elaborate fruits & vegetables marketing in Pune district.


Keywords


Marketing Efficiency, Marketing, Fruits, Vegetables, Consumer Price etc.

References





DOI: https://doi.org/10.17697/ibmrd%2F2018%2Fv7i1%2F122958