Open Access
Subscription Access
A Marketing Transformation from Societal to Digital-Impact of COVID-19 on Consumer's Buying Preferences
Till February 2020, people were using traditional methods of buying and they were so habitual to this buying process that people never thought to change their buying habits and buying preferences. But after the Covid-19 outbreak and the lockdown from March onwards, there has been tremendous change in buying preferences and priorities. The drastic change has been noted in buying habits and the buying medium. Consumers are learning to improvise their habits by using advanced technologies, doing demographical changes and innovations to cope with the situation and manage their work, leisure, and education boundaries.
Keywords
Buying Preferences, COVID-19, Digital, Habits, Social Media.
Quick Links
Information
- Hamed Gheysari, et.al (2012), A Review on the Market Orientation Evolution, The 2012 International Conference on Asia Pacific Business Innovation and Technology Management, Procedia Social Science and Behavioural Sciences.
- Philip Kotler, Armstrong, et.al (13th Edition), Principles of Marketing, Pearson Education.
- Jagdish Sheth, Sept (2020), Impact of Covid-19 on consumer behavior: Will the old habits return or die?,Published online 2020 Jun 4, Elsevier Public Health Emergency Collection.
- Radjou Navi, Prabhu Jaideep, Ahuja Simone. Jossey Bass; London, UK: 2012. Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth.
- Sheth Jagdish N. Next Frontiers of Research in Data Driven Marketing: Will Techniques Keep Up With Data Tsunami? Journal of Business Research. 2020 in press
- Farboodi, M.; Jarosch, G.; Shimer, R. Internal and External Effects of Social Distancing in a Pandemic; National Bureau of Economic Research: Cambridge, MA, USA, 2020; Available online: http://www.nber.org/papers/w27059.pdf
- Di Gennaro, F.; Pizzol, D.; Marotta, C.; Antunes, M.; Racalbuto, V.; Veronese, N.; Smith, L. Coronavirus Diseases (COVID-19) Current Status and Future Perspectives: A Narrative Review. Int. J. Environ. Res. Public Health 2020
- https://www.accenture.com/us-en/insights/consumer-goods-services/coronavirus-consumer-behavior-research (referred on 9/20/2020)
- https://www.toprankblog.com/2014/07/digital-marketing (referred on 9/18/2020)
- https://brandequity.economictimes.indiatimes.com/news/marketing (referred on 10/2/2020)
- https://influencermarketinghub.com/ebook-subscribe-success (referred on 10/1/2020)
Abstract Views: 354
PDF Views: 81