IBMRD's Journal of Management & Research

Open Access Open Access  Restricted Access Subscription Access

Key Drivers of Online Shopping Trends: An Overview


Affiliations
1 Assistant Professor, PG Department & Research Centre in Commerce, Rajapalayam Rajus’ College, Rajapalayam, India
2 Principal, Head and Associate Professor, Department of Commerce, M. K. University College, Madurai, India
 

The rise of e-commerce and its future must be a major focus in the highly competitive e-commerce business. Online firms must always be thinking of new ways to keep their brand and items in front of their customers' eyes. Staying awake and current with e-commerce trends is one of the finest ways to do this. India is now a large E-Commerce sector, with people of all ages comfortably transacting online – and preferring to shop online rather than visiting physical stores for a wider range of options and offers. Trends in the e-commerce market are influenced by a variety of factors. What kind of shopping habits do customers have? What they buy and how they react to marketing strategies used by companies? Many new trends have emerged in the recent decade.

Keywords

E-Commerce, B2C, Retailing, Internet, Digital Payment, Trends in Online Shopping, Growth of Online Shopping
Notifications

  • Abhishek Chilka and Sandeep Chauhan , STUDY ON RECENT TRENDS IN ONLINE SHOPPING IN INDIA, International Journal of Scientific & Engineering Research Volume 9, Issue 2, February-2018 ISSN 2229-5518, P.No. 30

  • Aishwarya Goyal, RISING TRENDS OF ONLINE SHOPPING IN INDIA, Biz and Bytes (Vol. 6. Issue: 2, 2015) E-ISSN: 0976 0458, Print ISSN: 2320 897X, P.No. 125

  • Dr. G. Kalaiamuthan, RECENT TRENDS IN INDIA’S e-COMMERCE MARKET IN INDIA Shanlax International Journal of Commerce, Vol.2 No.3 July 2014 ISSN: 2320-4168

  • Dr. Sunil Patel, EVOLUTION OF ONLINE SHOPPING IN INDIA & ITS UNPARALLEL GROWTH, International Journal for Research in Management and Pharmacy Vol. 4, Issue 3, April: 2015 (IJRMP) ISSN: 2320-0901 P.No.24

  • M. Swapana and C. Padmavathy, FACTORS INFLUENCING ONLINE SHOPPING EXPERIENCE – A CONCEPTUAL MODEL AND IMPLICATIONS, Sona Global Management Review Vol 11, Issue 1, January - June 2017 P.No.18

  • Rahul Kumar, THE FUTURE OF ONLINE SHOPPING IN INDIA. A Study of Punjab and Haryana States of India, International Journal of Advanced Research (2016), Volume 4, Issue 5, ISSN 2320-5407, P.No. 1528-1544

  • Sasikumar.P & Dr. M. Vijayakumar, DIGITAL CONSUMERS' SHOPPING TRENDS IN INDIA: A REVIEW, The Mattingley Publishing Co., Inc. Volume 82 Page Number: 9711 - 9716 Publication Issue: January-February 2020, ISSN: 0193 - 4120 Websites:

  • http://e-commerce-and-consumer-internet-sector-india-trendbook-2021.pdf

  • https://onlinesales.ai/blog/current-trends-about-indian-e-commerce-industry/

  • https://www.indianretailer.com/article/technology/back-end/what-are-the-trends-that-are-seen-this-year-for-online-shopping.a6712/


Abstract Views: 95

PDF Views: 68




  • Key Drivers of Online Shopping Trends: An Overview

Abstract Views: 95  |  PDF Views: 68

Authors

A. Bhuvaneshwari
Assistant Professor, PG Department & Research Centre in Commerce, Rajapalayam Rajus’ College, Rajapalayam, India
S. Irulappan
Principal, Head and Associate Professor, Department of Commerce, M. K. University College, Madurai, India

Abstract


The rise of e-commerce and its future must be a major focus in the highly competitive e-commerce business. Online firms must always be thinking of new ways to keep their brand and items in front of their customers' eyes. Staying awake and current with e-commerce trends is one of the finest ways to do this. India is now a large E-Commerce sector, with people of all ages comfortably transacting online – and preferring to shop online rather than visiting physical stores for a wider range of options and offers. Trends in the e-commerce market are influenced by a variety of factors. What kind of shopping habits do customers have? What they buy and how they react to marketing strategies used by companies? Many new trends have emerged in the recent decade.

Keywords


E-Commerce, B2C, Retailing, Internet, Digital Payment, Trends in Online Shopping, Growth of Online Shopping

References





DOI: https://doi.org/10.17697/ibmrd%2F2022%2Fv11i1%2F170322