Information Technology (IT) in the form of introduction of e-tender, e-mandi, e-trading system in the selected regulated agricultural markets of Karnataka has been found to improve the marketing efficiency through competitive and transparent bidding mechanism, and by minimization of manipulations in trading practices. This will help farmer to sell their produce through APMC. There is vast scope to improve market fee collections if gate entry is systematically monitored. Traders, by and large, have accepted the system, but face problems with webpage design and server and with speed. Provision of infrastructure in terms of access to more computers, kiosks and LAN facility would enhance trader's acceptance level. Creating awareness about the system among farmers has been found necessary, as majority of them are not much aware about the new system. The outsourcing of the process to private players is a right step as the capacity levels of available human resources with the regulated markets are not adequate As such capacity building is necessary in the long-run. The efficiency of the system can be enhanced if end-to-end IT applications are introduced. paper basically discuss e-trading process and try to understand and learn system adopted by APMC of Karnataka paper ends with need to implementation of this system all over India.
Keywords
IT, Agricultural Marketing, Manipulations, the Stakeholders
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