The purpose of this paper is to investigate the impact of entrepreneurial orientation on the farmer's performance in Bushehr province, Iran. This study follows a quantitative research design using survey methods with statistical treatment. The data was collected from a survey of a group of farmers in Bushehr province. The entrepreneurial orientation questionnaire distinguishes three sub-dimensions - innovativeness, proactiveness and risk-taking. Six items were used to measure the performance indicators. They are: growth in sales, growth in profits, growth in employment, overall performance, additional facilities and offices. Results show that farmers with higher entrepreneurial orientation achieved higher performance.
Keywords
Entrepreneurial Orientation, Performance, Farmers
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