Investigating Holiday Satisfaction of Chinese and Japanese Tourists Visiting India

This study attempts to investigate the foreign tourists' satisfaction within Indian tourism context, specifically with reference to the destination-based attributes. The study was conducted in Golden Triangle (Delhi-Agra-Jaipur) in India with a sample of Chinese and Japanese tourists. Gathering data was analyzed using factor and regression analysis and t-tests. The research findings indicated that the main determinants of both Chinese and Japanese tourists' holiday satisfaction were that accommodation services, safety&security and destination/sightseeing dimensions. Further, findings indicate statistically significant differences between Chinese and Japanese tourists' perceptions of destination-based attributes in India. The results are also important for all tourism stakeholders in order to increase tourists' satisfaction and develop the quality of tourism product in India especially in Golden Triangle (Delhi-Agra-Jaipur). The main suggestion of this study is that more similar studies should be undertaken from different perspectives to enhance competitiveness and sustainability of tourist destinations in the study area.