Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Investigating Holiday Satisfaction of Chinese and Japanese Tourists Visiting India


Affiliations
1 Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra, Haryana, India
2 Trail Blazer Tours India Pvt. Ltd., Gurgaon, Haryana, India
     

   Subscribe/Renew Journal


This study attempts to investigate the foreign tourists' satisfaction within Indian tourism context, specifically with reference to the destination-based attributes. The study was conducted in Golden Triangle (Delhi-Agra-Jaipur) in India with a sample of Chinese and Japanese tourists. Gathering data was analyzed using factor and regression analysis and t-tests. The research findings indicated that the main determinants of both Chinese and Japanese tourists' holiday satisfaction were that accommodation services, safety&security and destination/sightseeing dimensions. Further, findings indicate statistically significant differences between Chinese and Japanese tourists' perceptions of destination-based attributes in India. The results are also important for all tourism stakeholders in order to increase tourists' satisfaction and develop the quality of tourism product in India especially in Golden Triangle (Delhi-Agra-Jaipur). The main suggestion of this study is that more similar studies should be undertaken from different perspectives to enhance competitiveness and sustainability of tourist destinations in the study area.

Keywords

Tourists’ Perceptions, Tourist Satisfaction, Destination Attributes, India.
Subscription Login to verify subscription
User
Notifications
Font Size


  • COTRI China Outbound Tourism Research Institute (2016) Tourist Report, Beijing, China
  • Travel China guide, 2016). China tourism statistics.
  • Borax Report (2015). Asian market. Tourism statistics.
  • UNWTO (2016). Annual Report on Asia Tourism Trends - 2016

Abstract Views: 283

PDF Views: 0




  • Investigating Holiday Satisfaction of Chinese and Japanese Tourists Visiting India

Abstract Views: 283  |  PDF Views: 0

Authors

Mohinder Chand
Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra, Haryana, India
Sunil Kumar
Trail Blazer Tours India Pvt. Ltd., Gurgaon, Haryana, India

Abstract


This study attempts to investigate the foreign tourists' satisfaction within Indian tourism context, specifically with reference to the destination-based attributes. The study was conducted in Golden Triangle (Delhi-Agra-Jaipur) in India with a sample of Chinese and Japanese tourists. Gathering data was analyzed using factor and regression analysis and t-tests. The research findings indicated that the main determinants of both Chinese and Japanese tourists' holiday satisfaction were that accommodation services, safety&security and destination/sightseeing dimensions. Further, findings indicate statistically significant differences between Chinese and Japanese tourists' perceptions of destination-based attributes in India. The results are also important for all tourism stakeholders in order to increase tourists' satisfaction and develop the quality of tourism product in India especially in Golden Triangle (Delhi-Agra-Jaipur). The main suggestion of this study is that more similar studies should be undertaken from different perspectives to enhance competitiveness and sustainability of tourist destinations in the study area.

Keywords


Tourists’ Perceptions, Tourist Satisfaction, Destination Attributes, India.

References