International Journal of Hospitality and Tourism Systems

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Using Importance-performance Analysis of Resident Perceptions to Inform a Tourism Development Framework.


Affiliations
1 Recreation Management Program, Appalachian State University, HLES Dept., Box 32071, Boone, NC., United States
2 Recreation and Sport Management Program, Coastal Carolina University, P.O. Box 261954, Conway, SC.
     

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Gateway communities commonly border, serve as entry points to protected lands. Due to their high quality of life, gateway communities have become a magnet for a growing number of people be they permanent or seasonal residents. But it is generally because of their unique natural attributes that they face issues of tourism development and growth. As a result, gateway communities offer important lessons for other rural areas grappling with rapid growth and change. A variation of Importance-Performance Analysis (IPA) was used in this study whereby residents evaluated environmental, socio-cultural and socio-economic area attributes. IPA was chosen to serve as an additional input for communities interested in employing a tourism planning framework such as Visitor Experience and Resource Protection (VERP). The findings suggest environmental attributes make the area special with them considered both important and of real concern currently and in the future. With the exception of a few items no other examined attributes were perceived the same as the environmental items. The modified IPA used in this study is a tool that can help inform a VERP framework intended to address tourism development as well as provide a visual means for those interested in better understanding resident perceptions.

Keywords

Importance-performance Analysis, Gateway Communities, Tourism Planning, Visitor Experience And Resource Protection (VERP)
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  • Using Importance-performance Analysis of Resident Perceptions to Inform a Tourism Development Framework.

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Authors

Eric Frauman
Recreation Management Program, Appalachian State University, HLES Dept., Box 32071, Boone, NC., United States
Sarah Banks
Recreation and Sport Management Program, Coastal Carolina University, P.O. Box 261954, Conway, SC.

Abstract


Gateway communities commonly border, serve as entry points to protected lands. Due to their high quality of life, gateway communities have become a magnet for a growing number of people be they permanent or seasonal residents. But it is generally because of their unique natural attributes that they face issues of tourism development and growth. As a result, gateway communities offer important lessons for other rural areas grappling with rapid growth and change. A variation of Importance-Performance Analysis (IPA) was used in this study whereby residents evaluated environmental, socio-cultural and socio-economic area attributes. IPA was chosen to serve as an additional input for communities interested in employing a tourism planning framework such as Visitor Experience and Resource Protection (VERP). The findings suggest environmental attributes make the area special with them considered both important and of real concern currently and in the future. With the exception of a few items no other examined attributes were perceived the same as the environmental items. The modified IPA used in this study is a tool that can help inform a VERP framework intended to address tourism development as well as provide a visual means for those interested in better understanding resident perceptions.

Keywords


Importance-performance Analysis, Gateway Communities, Tourism Planning, Visitor Experience And Resource Protection (VERP)

References