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Debnath, Nivedita
- Attitude-Intention Linkage: Impact of Gunas on Attitude & Intention of Piracy & Privacy Intrusion
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Authors
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1 IBM India Pvt Ltd, IN
2 Department of Management Studies, lIT (Delhi) 110016, IN
1 IBM India Pvt Ltd, IN
2 Department of Management Studies, lIT (Delhi) 110016, IN
Source
Indian Journal of Industrial Relations: Economics & Social Dev., Vol 44, No 1 (2008), Pagination: 1-13Abstract
The present paper looks at the ethical issues related to intrusion of privacy and software piracy, and tries to explore the relationship between attitude (perceived ethicality) and intention (likelihood) of indulging in these activities. The paper explores the impact of the personality factors that influence individual attitude, which, in turn, influences individual intention. The paper looks at a personality construct called Gunas, which has been identified, in traditional Indian literature as descriptive of ethical behaviour.
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