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Mapping Knowledge Flows Through Network Analysis : A Case Study of a Pharmaceutical Company in India


Affiliations
1 Amrita School of Business, Amrita Vishwa Vidyapeetham University, AIMS Campus, Ponekkara, Kerala, India
2 HR Area, ICFAI Business School, IBS Hyderabad, Donatanapally, Andhra Pradesh, India
     

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The present paper aims at studying that the knowledge flows through the social networks and thus knowledge maps are developed to illustrate the actual knowledge flow for better performance in a pharmaceutical company in India which has a global presence. It first, provides a review of literature on the recent research and application of knowledge mapping and SNA, followed by a discussion of the concepts of SNA and KNA.

Keywords

Social Network Analysis (SNA), Knowledge Networks, Knowledge Network Analysis (KNA).
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  • Mapping Knowledge Flows Through Network Analysis : A Case Study of a Pharmaceutical Company in India

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Authors

V. Murale
Amrita School of Business, Amrita Vishwa Vidyapeetham University, AIMS Campus, Ponekkara, Kerala, India
G. Prageetha Raju
HR Area, ICFAI Business School, IBS Hyderabad, Donatanapally, Andhra Pradesh, India

Abstract


The present paper aims at studying that the knowledge flows through the social networks and thus knowledge maps are developed to illustrate the actual knowledge flow for better performance in a pharmaceutical company in India which has a global presence. It first, provides a review of literature on the recent research and application of knowledge mapping and SNA, followed by a discussion of the concepts of SNA and KNA.

Keywords


Social Network Analysis (SNA), Knowledge Networks, Knowledge Network Analysis (KNA).

References