Refine your search
Collections
Co-Authors
Journals
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Shukla, Anuja
- Revival of the ‘Golden Bird’:A Gap Analysis of Governments Initiatives and Tourist Expectations in Uttar Pradesh Using Systems Approach
Abstract Views :186 |
PDF Views:0
Authors
Affiliations
1 Department of Management, Dayalbagh Educational Institute (Deemed University), Agra, IN
1 Department of Management, Dayalbagh Educational Institute (Deemed University), Agra, IN
Source
International Journal of Advances in Social Sciences, Vol 5, No 2 (2017), Pagination: 51-60Abstract
India, known as the Golden Bird as is home to the oldest of the religion of world, Hinduism. For centuries, India has been successfully giving knowledge to entire world in various fields like science, arts and spirituality. India is considered as an attractive destination among tourist in context of spirituality. Government of India is laying foundations to support tourism in across states by starting several schemes under the umbrella of Make in India. This paper is conducted with the objective to perform a Gap analysis by identifying the various reasons that block the growth of spiritual tourism in India with reference to U.P. despite its attractiveness. The aim of the research was to use systems thinking and present the problems faced by tourists and the initiatives taken by government in a holistic way to show the causal nature of problems.Keywords
Spiritual Tourism, India, Gap Analysis, Systems Approach.
References
- Bureau, T. F. (2015, August 25). Tourism can be the biggest integrator of Make in India. Retrieved August 04, 2016, from http://www.tourismfirst.org/tourism-can-be-the-biggest-integrator-of-make-in-india
- Dormehl, L. (2015, September). Steve Jobs told Mark Zuckerberg to make a spiritual pilgrimage to India. Retrieved from http://www.cultofmac.com/390447/steve-jobs-told-mark-zuckerberg-to-make-a-spiritual-pilgrimage-to-india/
- GOI. (n.d.). 10 measures to make India the hub fro Spiritual Tourism. Retrieved August 3, 2016, from www.mygov.in: https://www.mygov.in/task/10-measures-make-india-hub-spiritual-tourism/
- Haq, F., and John, J. (2006). Exploring Consumer Segments and Typologies of Relevance to Spiritual Tourism.
- Jesurajan, S., and Prabhu, S. (2012). Dimensions of spiritual tourism in tuticorin district of Tamil Nadu in India - A critical Analysis. Business Intelligence Journal, 5 (2).
- Kumar, V., Jain, A., Rahman, Z., and Jain, A. (2014). Marketing through spirituality: A case of Patanjali Yogpeeth. Procedia , Social and Behaviour Sciences , 481-490.
- Lingam, R. (2016). Retrieved August 03, 2016, from http://www.esamskriti.com/essay-chapters/Is-India-a-Spiritual-Disneyland-1.aspx
- Onwuegbuzie, A. J. (2007). A Typology of Mixed Methods Sampling Designs in Social Science Research. The Qualitative Report, 12 (2), 281-316.
- Prasad, C. B., Raja, S., and Rani, M. R. (2015). A Study on Pilgrims’ Satisfaction with Special Reference to States of Andhra Pradesh and Telangana. IJEMR, 5(8).
- Rana, V. (2015). Motives and Experiences of Foreign (Yoga and Spiritual). International Journal for Research in Education (IJRE), 4 (1).
- Sharpley'R., and Sundaram, P. (2005). Tourism: A Sacred Journey? The Case of Ashram Tourism, India. International Journal of Tourism Research , 161-171.
- Vijayanand, S. (2012). Socio-Economic Impacts in Pilgrimage Tourism. Zenith International Journal of Multidiscipllinary Research Vol. 2 Issue 1, January 2012, 2 (1).
- A System Dynamic Approach to Analyse the Impact of Electronic Word of Mouth on Box Office Revenue
Abstract Views :266 |
PDF Views:77
Authors
Affiliations
1 Dayalbagh Educational Institute, Agra - 282005, Uttar Pradesh, IN
1 Dayalbagh Educational Institute, Agra - 282005, Uttar Pradesh, IN
Source
SAMVAD: International Journal of Management, Vol 14 (2017), Pagination: 19-25Abstract
Movie industry is one of the most dynamic industries. It has been always an area of interest for movie makers to know in advance that how their movies will be performing at the box office. With the advent of internet, consumers are looking for information through various online sources like blogs, social media, review websites etc. The information about new movie releases can easily be searched by using popular search engines online. The rate of search about a movie shows the interest of movie goers. This can impact the actual no. of movie goers, hence creating a direct impact on box office revenue. This paper is a novice attempt to evaluate the impact of electronic word of mouth on the success of a movie. The impact of eWOM is measured using Google trends search and the success of the movie is predicted by analyzing the Boxoffice revenue. The results show that there is a significant relationship between the number of times a movie is searched on Google and the corresponding box office sales.Keywords
Box Office Sales, Electronic Word of Mouth, Google Trends, Movie Forecasting.Full Text
References
- Bass, F. M., Krishnan, T. V., & Jain, D. C. (1994). Why the Bass model fits without decision variables. Marketing Sci ence, 13 (3(Summer)), 204–223.
- Buttle, F. A. (1998). Word of mouth: understanding and managing referral marketing. Journal of Strategic Marketing, 6 (3), 241–254.
- Cheung, C. M., & Lee, M. K. (2012). What drives consumers to spread electronic word of mouth in online consumer opinion platforms. Decision Support system, 53(1), 218–225.
- Chevalier, J. A., &Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43, 345–354.
- Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Earlbaum Associates.
- Danescu-Niculescu-Mizil, C., Kossinets, G., Kleinberg, J., & Lee, L. (2009, April). How opinions are received by online communities: a case study on amazon. com helpfulness votes. In Proceedings of the 18th international Conference on World wide web, ACM, pp. 141–150.
- DNA, (2016), Retrieved from: http://www.dnaindia.com/ entertainment/report-neerja-flies-at-box-office-sonamkapoorstarrer-grows-on-word-of-mouth-rakes-rs-760crore-on-day-2-2180424
- Duan, W., Gu, B., &Whinston, A. B. (2008). The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry. Journal of retailing, 84(2), 233-242.
- Forrester, J. W. (1961), Industrial dynamics, MIT press: Cambridge, MA
- Google Trends Retrived from: https://trends.google.com/ trends/explore?q=neerja
- Henning-Thurau, T., Gwinne, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word of mouth via consumer opinion platform: What motivates consumers to articulate themselves on internet? Journal of Interactive Marketing, 18(1), 38–52.
- HrithikShah (2016 March 19). Neerja movie budget profit hit or flop box office collection : verdict : Superhit. Retrived from: http://mtwiki.blogspot.in/2016/02/neerja-moviebudgetprofit-hit-or-flop-box-office.html
- IAMAI Report. (2015, November 17). Retrieved from: IAMAI: http://www.iamai.in/media/details/4486,%20 New%20Delhi,%20November%2017,%202015
- IANS. (2016, January 31). ‘Neerja’ starring Sonam Kapoor made in Rs.21 crore budget. Retrieved from: http://indianexpress.com/article/entertainment/bollywood/neerja-starringsonam-kapoor-made-in-rs-21-crore-budget/
- Lis, B., &Nebler, C. (2014). Electronic Word of Mouth. Business and Information system Engineering, 6(1), 63–65.
- Matusitz, J., &Payano, P. (2011). The Bollywood in Indian and American Perceptions: A Comparative Analysis. India Quarterly: A Journal of International Affairs, 67(1), 65–77. doi:10.1177/097492841006700105
- Matusitz, J., &Payano, P. (2012). Globalisation Of Popular Culture: From Hollywood To Bollywood. South Asia Research, 32(2), 123-138. doi:10.1177/0262728012453977
- Neerja (2016), Retrived from: http://www.boxofficemojo.com/movies/?id=neerja.htm
- Neerja Budget & Box Office Collection: Steady. (n.d.). Retrieved from: http://www.bollymoviereviewz.com/2016/02/ neerja-budget-box-office-opening-decent.html
- Panaligan, R., & Chen, A. (2013). Quantifying movie magic with google search. Google Whitepaper—Industry Perspectives+ User Insights.
- Ram Madhvani (Director), 2016. Neerja [Fox Star Studios]. India: Hindi
- Rogers, E. M. (2010). Diffusion of innovations. Simon and Schuster.
- Rui, H., Liu, Y., &Whinston, A. (2013). Whose and what chatter matters? The effect of tweets on movie sales. Decision Support Systems, 55(4), 863–870.
- Sterman J.D. (2000).Business Dynamics: System Thinking and Modelling for a Complex World. Irwin Mcgraw-Hill, Boston.
- Sterman,J.D.(1992).Teaching Takes off: Flight simulators for management education. MS Today (october), 40–44
- Zhang, X., &Dellarocas, C. (2006). The lord of the ratings: is a movie’s fate is influenced by reviews?. ICIS 2006 Proceedings, 117.
- Impact of Electronic Word on Mouth on Consumer Behaviour and Brand Image
Abstract Views :201 |
PDF Views:0
Authors
Affiliations
1 Department of Management, Dayalbagh Educational Institute (Deemed University), Agra, IN
1 Department of Management, Dayalbagh Educational Institute (Deemed University), Agra, IN
Source
Asian Journal of Management, Vol 8, No 3 (2017), Pagination: 501-506Abstract
With the advancement of internet, the style of shopping has changed among consumers. The technological advancements like smart phone and 4G internet have opened new avenues for online shopping. The consumers are shifting their purchases from offline to online mode using Electronic commerce. Today’s consumer makes an informed decision by analyzing the consumer reviews written by users of the product on forums, websites and other social media channels, popularly known as eWOM (electronic word of mouth). In previous studies, eWOM has significantly found to impact sales but no study was conducted in the field of examining the impact of ewom on young consumers for a known clothing brand. This paper addresses the gap and intent to measure the impact of electronic word of mouth on the consumers’ purchase intention towards a known clothing brand and how this intention is affected by brand image and electronic word of mouth. The data was collected from undergraduate students and was analysed using PLS-SEM. The results indicate that the electronic word of mouth significantly impacts the brand image but has less direct impact on purchase intention. Brand image was found to impact purchase intention of consumers. The results will help the marketers to understand the consumer psychology and help them in designing the methods to engage consumers leading to brand commitment.Keywords
Brand Commitment, eWOM, Consumers Purchase Intention, PLS-SEM, Consumer Behaviour.References
- Aaker, D.A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, The Free Press, New York, NY.
- ACNielsen (2007), Trust in Advertising: A Global Nielsen Consumer Report, October, ACNielsen, New York, NY.
- Bambauer-Sachse, S. and Mangold, S. (2011), “Brand equity dilution through negative online word-of-mouth communication”, Journal of Retailing and Consumer Services, Vol. 18, pp. 38-45.
- Bian, X. and Moutinho, L. (2011), “The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: direct and indirect effects”, European Journal of Marketing, Vol. 45 Nos 1/2, p. 191.
- Bickart, B. and Schindler, R.M. (2001), “Internet forums as influential sources of consumer information”, Journal of Interactive Marketing, Vol. 15 No. 3, pp. 31-40.
- Chatterjee, P. (2001), “Online reviews: do consumers use them?”, Advances in Consumer Research, Vol. 28 No. 1, pp. 129-33.
- Chevalier, J.A. and Mayzlin, D. (2006), “The effect of word of mouth on sales: online book reviews”, Journal of Marketing Research, Vol. 43 No. 3, pp. 345-54.
- Davis, D.F., Golicic, S.L. and Marquardt, A. (2009), “Measuring brand equity for logistics services”, International Journal of Logistics Management, Vol. 20 No. 2, pp. 201-12.
- Gilly, M.C., Graham, J.L., Wolfinbarger, M.F. and Yale, L.J. (1998), “A dyadic study of interpersonal information search”, Journal of the Academy of Marketing Science, Vol. 26 No. 2, pp. 83-100.
- Hennig-Thurau, T., Gwinner, K.P., Walsh, G. and Gremler, D.D. (2004), “Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?”, Journal of Interactive Marketing, Vol. 18 No. 1, pp. 38-52.
- Keller, K.L. (1993), “Conceptualizing, measuring, and managing customer-based brand equity”, Journal of Marketing, Vol. 57 No.1, pp. 1-22. Webster, F.E. and Keller, K.L. (2004), “A roadmap for branding in industrial markets”, Brand Management, Vol. 11 No. 5, pp. 388-402.
- Keller, K.L. (1993), “Conceptualizing, measuring, and managing customer-based brand equity”, Journal of Marketing, Vol. 57 No.1, pp. 1-22. Webster, F.E. and Keller, K.L. (2004), “A roadmap for branding in industrial markets”, Brand Management, Vol. 11 No. 5, pp. 388-402.
- Lee, M.K.O., Cheung, C.M.K., Lim, K.H. and Sia, C.L. (2006), “Understanding customer knowledge sharing in web-based discussion boards: an exploratory study”, Internet Research, Vol.16 No. 3, pp. 289-303.
- Rowley, J. (2001), “Remodelling marketing communications in an internet environment”, Internet Research, Vol. 11 No. 3, pp.203-12.
- Senecal, S. and Nantel, J. (2004), “The influence of online product recommendations on consumers’ online choices”, Journal of Retailing, Vol. 80 No. 2, pp. 159-69.
- Shukla, P. (2010), “Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparison”, Journal of World Business, Vol. 46 No. 2, pp. 242-52.
- Stauss, B. (1997), “Global word of mouth: service bashing on the internet is a thorny issue”, Marketing Management, Vol. 6 No. 3, pp. 28-30.
- Stauss, B. (2000), “Using new media for customer interaction: a challenge for relationship marketing”, in Hennig-Thurau, T. and Hansen, U. (Eds), Relationship Marketing, Springer, Berlin, pp.233-53.
- Subramani, M.R. and Rajagopalan, B. (2003), “Knowledge-sharing and influence in online social networks via viral marketing”, Communications of the ACM, Vol. 46 No. 12, pp.300-7.
- Wang, X. and Yang, Z. (2010), “The effect of brand credibility on consumers’ brand purchase intention in emerging economies: the moderating role of brand awareness and brand image”, Journal of Global Marketing, Vol. 23 No. 3, p. 177.
- Webster, F.E. and Keller, K.L. (2004), “A roadmap for branding in industrial markets”, Brand Management, Vol. 11 No. 5, pp.388-402.
- Wu, P.C.S., Yeh, G.Y.Y. and Hsiao, C.R. (2011), “The effect of store image and service quality on brand image and purchase intention for private label brands”, Australasian Marketing Journal, Vol. 19, pp. 30-9
- Impact of Technology on Child Psychology During COVID-19
Abstract Views :211 |
PDF Views:182
Authors
Affiliations
1 Subject Matter Expert, Upgrade, IN
1 Subject Matter Expert, Upgrade, IN
Source
Management Dynamics, Vol 20, No 2 (2020), Pagination: 6-9Abstract
Covid-19 has impacted the education industry. Young students are exposed to technology for longduration since education has shifted to online mode. They are also an avid user of social media. The cumulative effect has increased the interaction time with technology which leads to stress. The paper suggests some coping strategies such as involvement in creative activities, objective-oriented communication with parents.Keywords
Stress, Covid-19, Online Education, Technology.Full Text
References
- Harjule, P., Rahman, A., & Agarwal, B. (2021). A cross-sectional study of anxiety, stress, perception and mental health towards online learning of school children in India during COVID-19. Journal of Interdisciplinary Mathematics, 24(2), 411-424.
- India today (2021), 7-year-old kid generates Rs 1.33 lakh bill in iPhone game, father forced to sell family car to pay, accessed on 2 July 2021 , link :https://www.indiatoday.in/technology/news/story/7year-old-kid-generates-rs-1-33-lakh-bill-in-iphone-game-father-forced-to-sell-family-car-to-pay1821290-2021-06-30
- Macaraan, W. E. R. (2021). Addressing the parents’ mental wellness during their kids' online learning. Journal of Public Health.
- Marinoni, G., Van't Land, H., & Jensen, T. (2020). The impact of Covid-19 on higher education around the world. IAU Global Survey Report.
- Mishra, A. (2021). Family Communication Patterns and Self-Construal Among Indian Adolescents: A Cultural Perspective. In Conference of the International Journal of Arts & Sciences, CD-ROM. ISSN (Vol. 6114, No. 10, p. 01).
- Mishra, A., & Shukla, A. (2020, December). Psychological Determinants of Consumer’s Usage, Satisfaction, and Word-of-Mouth Recommendations Toward Smart Voice Assistants. In International Working Conference on Transfer and Diffusion of IT (pp. 274-283). Springer, Cham.
- Mishra, A., Maheswarappa, S. S., Maity, M., & Samu, S. (2018). Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender. Journal of Business Research, 86, 394405.
- Mishra, A., Shukla, A., Rana, N. P., & Dwivedi, Y. K. (2021). From "touch" to a "multisensory" experience: The impact of technology interface and product type on consumer responses. Psychology & Marketing, 38(3), 385-396.
- Mishra, S. K., & Yadav, B. (2013). Effect of activity based approach on achievement in science of students at elementary stage. International Journal of Basic and Applied Science, 1(4), 716-733.
- Mukhra, R., Baryah, N., Krishan, K., & Kanchan, T. (2019). 'Blue Whale Challenge': A game or crime?. Science and engineering ethics, 25(1), 285-291.
- Nambiar, D. (2020). The impact of online learning during COVID-19: students' and teachers' perspective. The International Journal of Indian Psychology, 8(2), 783-793.
- Samu, S., & Mishra, A. (2018). Selfie, emoji and Smartphone, live in the moment! the new mantra of young generation, Business world, link-http://www.businessworld.in/article/Selfie-Emoji-AndSmartphone-Live-In-The-Moment-The-New-Mantra-Of-Young-Generation/22-09-2018-160584/
- Shukla, A., & Sharma, S. K. (2018). Evaluating consumers' adoption of mobile technology for grocery shopping: an application of technology acceptance model. Vision, 22(2), 185-198.
- Chandra, Y. (2020). Online education during COVID-19: perception of academic stress and emotional intelligence coping strategies among college students. Asian education and development studies.
- Mahapatra, A., & Sharma, P. (2020). Education in times of COVID-19 pandemic: Academic stress and its psychosocial impact on children and adolescents in India. International Journal of Social Psychiatry, 0020764020961801.
- Wang, G., Zhang, Y., Zhao, J., Zhang, J., & Jiang, F. (2020). Mitigate the effects of home confinement on children during the COVID-19 outbreak. The Lancet, 395 (10228), 945-947.
- System Dynamics Modeling to Understand the Impact of Covid-19 on Indian Economy
Abstract Views :292 |
PDF Views:118
Authors
Affiliations
1 Subject Matter Expert, upGrad, IN
2 Assistant Professor, SBM, Noida International University, IN
3 M.Phil. Scholar, SBM, Noida International University, IN
1 Subject Matter Expert, upGrad, IN
2 Assistant Professor, SBM, Noida International University, IN
3 M.Phil. Scholar, SBM, Noida International University, IN
Source
Management Dynamics, Vol 21, No 2 (2021), Pagination: 01-08Abstract
COVID-19 has led to a severe health crisis. This sudden and wide impact of corona virus has brought the global economy to its knees. The virus has spread across the world through the chain of transmission. In India, the first case of COVID-19 was reported in the month of February 2020 and has spread drastically within past four months. As a preventive measure, the government announced complete lockdown in the month of March 2020 to stop this pandemic situation in India (Suri, April 30, 2020). This invisible virus has compelled many business organizations to shutdown their respective activities and to follow social distancing norms. The outbreak of COVID-19 has disrupted the Chinese economy first and then it led to affect global economy. This paper models the impact of COVID-19 on Indian economy (Sansa, 2020). The researcher shows the impact using System Dynamics modeling approach. The causal loop diagram was used to explain the causality of series of events. The results show that the strategy of shutdown/lockdown tends to increases the unemployment and ultimately causes negative impact on Indian Economy. In order to revive economy, we recommends, that the focus to be shifted on the factors such as new startups, Government relief funds, development of COVID-19 vaccine, generating employment and better health care facilities to reduce the spread of COVID-19 and strengthen Indian economy.Keywords
COVID-19, Indian economy, Employment, Lockdown, System Dynamics, Causal loop, Stock flowFull Text
References
- Abodunrin, O., Oloye, G., & Adesola, B. (2020). Coronavirus pandemic and its implication on global economy. International Journal of Arts, Languages and Business Studies, 4.
- AÇIKGÖZ, Ö., &GÜNAY, A. (2020). The early impact of the Covid-19 pandemic on the global and Turkish economy. Turkish journal of medical sciences, 50(SI-1), 520-526.
- Bahri, M. (2020). The nexus impacts of the Covid-19: A qualitative perspective.
- Boissay, F., & Rungcharoenkitkul, P. (2020). Macroeconomic effects of Covid-19: an early review (No. 7). Bank for International Settlements.
- Carlsson-Szlezak, P., Reeves, M., & Swartz, P. (2020). What coronavirus could mean for the global economy. Harvard Business Review, 3.
- Dev, S. M., & Sengupta, R. (2020). Covid-19: Impact on the Indian economy. Indira Gandhi Institute of Development Research, Mumbai April.
- Fernandes, N. (2020). Economic effects of coronavirus outbreak (COVID-19) on the world economy. SSRN 3557504.
- Forrester, J. W. (1994). System dynamics, systems thinking, and soft OR. System dynamics review, 10(2‐3), 245-256.
- Gandhi, V., Syed, A. A., & Jain, S. K. (2021). A study of performance indicators of Technology Business Incubators(TBIs) in India. Management Dynamics, 21(1), 14-23.
- Gern, K. J., & Mösle, S. (2020). The impact of the COVID-19 pandemic on the global economy: Survey-based evidence from free zones (No. 139). Kiel Policy Brief.
- Gupta, A. (2020, May 19). Coronavirus (COVID-19) And Indian Economy - Coronavirus (COVID19) - India.
- Inoue, H., & Todo, Y. (2020). The propagation of the economic impact through supply chains: The case of a mega-city lockdown against the spread of COVID-19. Available at SSRN 3564898.
- Jaswal, N. (2020). COVID 19–IMPACT ON PUBLIC HEALTH AND ECONOMY OF THE NATION. Purakala with ISSN 0971-2143 is an UGC CARE Journal, 31(12), 346-350.
- Kalakata, A. (2021). Flipkart: Driving Ecommerce During COVID-19. Management Dynamics, 21(1), 07-13.
- Kumar, H., Pillai, S. V., & Vipin, H. (2020). Impact of Age and Social Distancing on COVID-19 Epidemic in India. Management Dynamics, 20(2), 18-29.
- Loayza, N. V., & Pennings, S. (2020). Macroeconomic policy in the time of COVID-19: A primer for developing countries.
- Mishra, A., & Shukla, A. (2020, December), Psychological Determinants of Consumer’s Usage, Satisfaction, and Word-of-Mouth Recommendations Toward Smart Voice Assistants. In International Working Conference on Transfer and Diffusion of IT (pp. 274-283). Springer, Cham.
- Mishra, A., Shukla, A., & Sharma, S. K. (2021a). Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants. International Journal of Information Management, 102413. (A* category + scopus)
- Mishra, A., Shukla, A., Rana, N. P., & Dwivedi, Y. K. (2021b). From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses. Psychology & Marketing, 38(3), 385-396. (‘A’ category + scopus) Mishra, M. K. (2020). The World after COVID-19 and its impact on Global Economy.
- Nyanga, T., Zirima, H., & Mashavira, N. (2020). Withering COVID 19 Storm: Survival Strategies Employed by Informal Traders in Masvingo Urban, Zimbabwe. Management Dynamics, 20(1), 01-09.
- Ozili, P. K., & Arun, T. (2020). Spillover of COVID-19: impact on the Global Economy. SSRN 3562570.
- Pandey, S., & Bajaj, R. (2020). A Study on Upcoming Global Human Resource Challenges and Concerns during COVID-19 Outbreak. Management Dynamics, 20(1), 10-17.
- Panwar, T., & Khan, K. (2020). Social Listening: A Strategy to Bond with the New Age Customers.
- Management Dynamics, 20(2), 1-5.
- Rastogi, A. S. (2020, May 20). The New Normal: Analysis of COVID-19 Impact on the Indian Economy.
- Ruiz Estrada, M. A. (2020, A). COVID-19: Economic Recession or Depression? Available at SSRN 3575881.Koirala, J., & Acharya, S. (2020). Impact of Novel Corona Virus (COVID-19 or 2019-nCoV) on Nepalese Economy. Available at SSRN 3560638.
- Ruiz Estrada, M. A. (2020, B). Economic Waves: The Effect of the Wuhan COVID-19 On the World
- Economy (2019-2020). Available at SSRN 3545758.
- Sansa, N. A. (2020). The Impact of the COVID-19 on the Financial Markets: Evidence from China and
- USA. Electronic Research Journal of Social Sciences and Humanities, 2.
- Shukla, A. (2020). Impact of Technology on Child Psychology During COVID-19. Management
- Dynamics, 20(2), 6-9.
- Shukla, A., & Mishra, A. (2021). Effects of Visual Information and Argument Concreteness on
- Purchase Intention of Consumers Towards Online Hotel Booking. Vision, 09722629211038069. (‘C’
- category+ scopus)
- Shukla, A., & Sharma, S.K, (2018), Evaluating Consumer’s Adoption of Mobile Technology for Grocery Shopping: An Application of Technology Acceptance Model, Vision– The Journal of Business Perspective, SAGE publication,22(2), 185-198, ISSN 0972-2629. (C category + Scopus)
- Shukla, A., Kushwah, P., Jain, E. and Sharma, S.K. (2021), Role of ICT in emancipation of digital entrepreneurship among new generation women, Journal of Enterprising Communities: People and Places in the Global Economy, https://doi.org/10.1108/JEC-04-2020-0071 ( C Category + Scopus)
- Sterman, J. D. (1992). System dynamics modelling for project management.
- Su kowski. (2020). Covid-19 pandemic; recession, virtual revolution leading to de-globalization? Journal of Intercultural Management, 12(1), 1-11.
- Suri, I. S. (April, 30, 2020). Impact of COVID 19 on Indian Economy and Road Ahead for Corporate Sector.