SAMVAD: International Journal of Management

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


Movie industry is one of the most dynamic industries. It has been always an area of interest for movie makers to know in advance that how their movies will be performing at the box office. With the advent of internet, consumers are looking for information through various online sources like blogs, social media, review websites etc. The information about new movie releases can easily be searched by using popular search engines online. The rate of search about a movie shows the interest of movie goers. This can impact the actual no. of movie goers, hence creating a direct impact on box office revenue. This paper is a novice attempt to evaluate the impact of electronic word of mouth on the success of a movie. The impact of eWOM is measured using Google trends search and the success of the movie is predicted by analyzing the Boxoffice revenue. The results show that there is a significant relationship between the number of times a movie is searched on Google and the corresponding box office sales.

Keywords

Box Office Sales, Electronic Word of Mouth, Google Trends, Movie Forecasting.
User
Notifications
Font Size