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Changing Influence of Television and Print Advertising on Teenager's Perception


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1 DBA, CDLU, Sirsa, Haryana, India
     

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This paper presents the results of a study designed to test the effects of television advertising and interpersonal communications on the teenager's consumer behavior. The effects of such communication processes on teens are evaluated in the context of household decision making. Specifically, the research examines the effects of television advertising and e-advertising, family and peer communications about consumption on the child's participation in household decision making.

Keywords

Television and Print Advertising, Teenager's Perception, Changing Influence.
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  • Changing Influence of Television and Print Advertising on Teenager's Perception

Abstract Views: 294  |  PDF Views: 0

Authors

Parveen Vashisth
DBA, CDLU, Sirsa, Haryana, India

Abstract


This paper presents the results of a study designed to test the effects of television advertising and interpersonal communications on the teenager's consumer behavior. The effects of such communication processes on teens are evaluated in the context of household decision making. Specifically, the research examines the effects of television advertising and e-advertising, family and peer communications about consumption on the child's participation in household decision making.

Keywords


Television and Print Advertising, Teenager's Perception, Changing Influence.