Open Access
Subscription Access
Open Access
Subscription Access
Changing Influence of Television and Print Advertising on Teenager's Perception
Subscribe/Renew Journal
This paper presents the results of a study designed to test the effects of television advertising and interpersonal communications on the teenager's consumer behavior. The effects of such communication processes on teens are evaluated in the context of household decision making. Specifically, the research examines the effects of television advertising and e-advertising, family and peer communications about consumption on the child's participation in household decision making.
Keywords
Television and Print Advertising, Teenager's Perception, Changing Influence.
Subscription
Login to verify subscription
User
Font Size
Information
Abstract Views: 312
PDF Views: 0