Journal of Commerce and Accounting Research

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A Model of Antecedents of Behavioural Intention to Use Online Banking: Mediating Role of Perceived Ease of Use


Affiliations
1 Research Scholar, Rajagiri College of Social Sciences, Kerala, India
2 Assistant Professor, Cochin University of Science and Technology, Kerala, India
     

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Throughout the last decade, online banking has evolved as one of the most lucrative e-commerce applications. Indian banking system is facing a sea change due to multiplication of internet service providers and government’s wholehearted support for a cashless economy. Technological acceptance is essential for financial inclusion and economic development. This is a pioneering study that integrates financial literacy and financial self-efficacy in the acceptance of online banking in a developing country like India. Hence, for the study, a theoretical model was developed using technology acceptance model. Adoption factors such as financial literacy, financial self-efficacy, perceived usefulness, perceived ease of use and behavioural intention are utilized to understand actual usage of online banking. Structural equation modeling, linear regression and mediation analysis are used for the current study. In brief, we could find that perceived ease of use could act as a mediator between financial self-efficacy and behavioural intention. Perceived ease of use leads to perceived usefulness and thereby influences behavioural intention in a positive way to adopt online banking.

Keywords

Online Banking, Technology Acceptance, Financial Self-efficacy, Perceived Usefulness, Perceived Ease of Use, Behavioural Intention
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  • A Model of Antecedents of Behavioural Intention to Use Online Banking: Mediating Role of Perceived Ease of Use

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Authors

Rani Tom
Research Scholar, Rajagiri College of Social Sciences, Kerala, India
M. Rakesh Krishnan
Assistant Professor, Cochin University of Science and Technology, Kerala, India

Abstract


Throughout the last decade, online banking has evolved as one of the most lucrative e-commerce applications. Indian banking system is facing a sea change due to multiplication of internet service providers and government’s wholehearted support for a cashless economy. Technological acceptance is essential for financial inclusion and economic development. This is a pioneering study that integrates financial literacy and financial self-efficacy in the acceptance of online banking in a developing country like India. Hence, for the study, a theoretical model was developed using technology acceptance model. Adoption factors such as financial literacy, financial self-efficacy, perceived usefulness, perceived ease of use and behavioural intention are utilized to understand actual usage of online banking. Structural equation modeling, linear regression and mediation analysis are used for the current study. In brief, we could find that perceived ease of use could act as a mediator between financial self-efficacy and behavioural intention. Perceived ease of use leads to perceived usefulness and thereby influences behavioural intention in a positive way to adopt online banking.

Keywords


Online Banking, Technology Acceptance, Financial Self-efficacy, Perceived Usefulness, Perceived Ease of Use, Behavioural Intention

References