Journal of Hospitality Application and Research

Harsha Sheelam ¹, M. Maschendar Goud ²

Affiliations
1 Student, PGDM - Marketing Management, Columnist, Institute of Public Enterprise, Hyderabad, Telangana, IN
2 Assistant Professor, Institute of Public Enterprise, Osmania University Campus, Hyderabad, Telangana, IN

Abstract

Every business organisation incurs expenditure on maintenance. Most companies in the hospitality department, i.e., those companies that provide socialising, entertaining, recreation, helpfulness to customers fall in this industry. For instance, hospitals, schools, hotels, restaurants and also include supermarkets, shopping centres, and others where there is a heavy footfall of customers on a regular basis, though hospitality is medium, the housekeeping department is always on the go. This paper studies on cleaning chemicals used for housekeeping with a special reference to the hospitality industry. The study aims at bringing a solution for fitting and fighting competition against other cleaning chemical manufacturing companies. The study also conducted to analyse what is the cost allocated for the purchase and use of housekeeping chemicals such as glass cleaning liquids, phenyl, detergents, cleaning gels, etc. The study also involves the assessment of costs for housekeeping chemicals incurred by various hospitality companies. These companies are further compared for a clearer indication on the basis of domestic and international companies. Another comparison classification is on the basis of the scale of operations, small, medium, and large enterprises.

Keywords

Cost, Housekeeping Products, Hospitality Industry and Cleaning Chemicals.

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M. Maschendar Goud ¹, Harsha Sheelam ², Rishabh Kumar Nandi ²

Affiliations
1 Institute of Public Enterprise, Osmania University Campus, Hyderabad, Telangana, IN
2 PGDM - Marketing Management, Columnist, Institute of Public Enterprise, Hyderabad, Telangana, IN

Abstract

The chemical sector helps development of the country by aiding the downstream industries such as detergents, textiles, paper, soaps, pharmaceuticals and others to climb the ladder for economies of scale. With an increase in population and domestic power the industry is expected to grow at 10-13%. Urbanisation, purchasing power, and demand are fuelling opportunities for chemical companies. India also has international demand for its chemicals with an export potential of 5.4%. It exports to Germany, United States of America, United Kingdom, Spain, Singapore, Turkey, Japan and others. With a strong foothold in the domestic and international market the expansion feasibility continues to remain high with substantial and sustainable growth. Chemical industry is offering new products according to changes in the preferences and requirements of the market. The industry has to recognize the need of the time related to technology. Safety, investments, quality, and scale of operations are the key requirements. The main aim of the study is to analyze the expansion feasibility in the hospitality department. The research focuses on learning and gaining insights on competition and market of the cleaning chemical industry for the purpose of understanding the potential for a new company to enter into the market. The research also takes into consideration the future distributor of housekeeping or cleaning chemicals and the growth prospects from a distributor’s point of view in a B2B industry. The study used both primary and secondary sources. The data is collected from domestic locations includes Hyderabad, Port Blair and International locations includes Nepal and Vietnam. The organizations included in the study are basically Schools, Hotels, Hospital, Super Markets, Shopping Mall, Bakery, Restaurants, and Resorts. The sample size for the study is 150. Statistical tolls include averages, mean, percentages, standard deviation and ANOVA used.

Keywords

Chemical Industry, Competitor, Purchasing Power, Hospitality, GDP and SDGs.

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