Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Chang, Ming-Hsu
- The Effects of Price Framing and Restrictions of Pre-selling Accommodation Coupons on Customer Perceptions
Abstract Views :482 |
PDF Views:0
Authors
Affiliations
1 Department of Baking Technology and Management, National Kaohsiung University of Hospitality and Tourism., TW
2 Department of Applied English, National Kaohsiung University of Hospitality and Tourism., TW
3 Department of Transportation & Communication Management Science National Cheng Kung University., TW
1 Department of Baking Technology and Management, National Kaohsiung University of Hospitality and Tourism., TW
2 Department of Applied English, National Kaohsiung University of Hospitality and Tourism., TW
3 Department of Transportation & Communication Management Science National Cheng Kung University., TW
Source
Journal of Hospitality Application and Research, Vol 8, No 1 (2013), Pagination: 23-39Abstract
No Abstract
References
- Babakus, E., Tate, P., & Gunningham, W. (1988). Coupon redemption: A motivational perspective. The Journal of Consumer Marketing, 5(2), 37-43.
- Bawa, K. & Shoemaker, R. (1987). The effects of a direct mail coupon on brand choice behavior. Journal of Marketing Research, 24(4), 370-376.
- Bawa, K. & Shoemaker, R. (1989). Analyzing incremental sales from a direct mail coupon promotion. Journal of Marketing, 53(3), 66-78.
- Belch, G. E. & Belch, M. A. (1990). Introduction to Advertising and Promotion Management, Homewood, IL: Richard D. Irwin.
- Blattberg, R. C. & Neslin, S. A. (1990). Sales Promotion: Concepts, Methods, and Stratifies. NJ: Prentice-Hall, Englewood Cliffs.
- Calder, B. J., Lynn, W. P. & Tybout, A. M. (1981). Designing research for application. Journal of Consumer Research, 8, 197-207.
- Chen, S., Monroe, K. & Lou, Y. (1998). The effects of framing price promotion messages on consumers’ perceptions and purchase intentions. Journal of Retailing, 74 (3), 353-372.
- Cheong, K. J. (1993). Observations: Are Cents-off Coupons Effective?. Journal of Advertising Research, 33(2), 73-78.
- Clow, K. E., Tripp, C. & Kenny, J. T. (1996). The importance of service quality determinants in advertising a professional service: An exploratory study. Journal of Services Marketing, 10(2), 57-72.
- Das, P. R. (1992). In Leone R. P. and Kumar V. (Eds.), Semantic Cues and Buyer Evaluation of Promotion Communication (IL ed.). Chicago: American Marketing Association.
- Dowling, G. R.& Staelin, R. (1994). A model of perceived risk and intended risk-handling activity. Journal of Consumer Research, 21(1), 119-134.
- Dickson, P. R. & Sawyer, A. G. (1990). The price knowledge and search of supermarket shoppers. Journal of Marketing, 54 (3), 42-53.
- Garretson, J. A. & Clow, K. E. (1999), The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry. Journal of Services Marketing, 13(1), 59-72.
- Gonul, F. & Srinivasan K. (1996). Estimating the impact of consumer expectations of coupons on purchase behavior: A dynamic structural model. Marketing Science, 15(3), 262-279.
- Grewal, D., Krishman R. B. & Borin N. (1998). The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. Journal of Retailing, 74(3), 331-352.
- Gronross, C. (1990). Service Management and Marketing. Lexington, MA: Lexington Book.
- Hoffman, K. D., Turley, L. W. & Kelley, S. W. (2002). Pricing Retail Services. Journal of Business Research, 55(12), 1015-1023.
- Inman, J. J. & McAlister, L. (1994). Do coupon expiration dates affect consumer behavior? Journal of Marketing Research, 31(3), 423-428.
- Iyer, E. S. (1989). Unplanned purchasing: Knowledge of shopping environment and time pressure. Journal of Retailing, 65 (1) 40-57.
- Keller, K. L. (1993). Conceptualizing, measuring, managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
- Keaveney, S. M. & Hunt, K. A. (1992) Conceptualization and operationalization of retailstore image: A case of rival middle-level theories. Journal of the Academy of Marketing Science, 20(2), 165-175.
- Kindel, S. (1993). Cutting through the clutter. Financial World, 163(April),36-38.
- Krishna, A. & Shoemaker, R. W. (1992). Estimating the effects of higher coupon face values on the timing of redemptions, the mix of coupon redeemers, and purchase quantity. Psychology & Marketing, 9(6), 453-467.
- Krishna, A. & Zhang, Z. J. (1999). Short- or long-duration coupons: The effect of the expiration date on the profitability of coupon promotions. Management Science, 45(8), 1041-1056.
- Leone, R. & Srinivasan, S. (1996). Coupon face value: Its impact on coupon redemption, brand sales, and brand profitability. Journal of Retailing, 72(3), 273-289.
- Lovelock, C. & Quelch, J. A. (1983). Consumer promotions in service marketing. Business Horizons, 26(3), 66-75.
- Matosian, J. (1982). Effectiveness of different coupon delivery methods in building mass transit ridership. Journal of Advertising Research, 22(June/July), 54-49.
- Monroe, K. B. (1990). Pricing: Making Profitable Decisions (2nd Edition ed.). New York: McGraw-Hill Book Company.
- Monroe, K.B. (1973). Buyers’ subjective perceptions of price. Journal of Marketing Research, 10(1), 70-80.
- Munger J. L. & Grewal, D. (2001). The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions. Journal of Product & Brand Management, 10(3), 185-197.
- Narasimhan, C. (1984). A price discrimination theory of coupons. Marketing Science, 3(2), 128-147.
- NCH Promotional Services. (1996). Worldwide Coupon Trends and Consumer Usage Patterns. Illinois: NCH Promotional Services.
- Neslin, S.A. & Clarke, D.G. (1987). Relating the brand use profile of coupon redeemers to brand and coupon characteristics. Journal of Advertising Research, 27(1), 23-32.
- Peattie, K. & Peattie, S. (1995). Sales promotion-A missed opportunity for service marketers. International Journal of Service Industry Management, 6(1), 22-39.
- Peterson, R. & Wilson, W. (1985). Perceived risk and price-reliance schema and price-perceived-quality. In Jacoby, J, Olseon, J. (Eds), Mediators in Perceived Quality, Lexington Books, Lexington, MA, pp.247-248.
- Rao, A. R. & Monroe, K. B. (1989). The effect of price, brand name, and store name on buyers’ perceptions of product quality: An integrative review. Journal of Marketing Research, 26(3), 351-357.
- Reibstein, D. J. & Traver, P. A. (1982). Factors affecting coupon redemption rates. Journal of Marketing, 46(4), 102-113.
- Robison, J. P., Shaver, P. R., & Wrightsman, L. S. (1991), Critical for scale selection and evaluation, in Robison, J. P., Shaver, P. R., and Wrightsman, L.S. (Eds), Measures of personality and psychological attitude. CA: Academic Press.
- Shimp, T. A. & Kavas, A. (1984). The theory of reasoned action applied to coupon usage. Journal of Consumer Research, 11(3), 795-809.
- Shimp, T. A. & Bearden, W.O. (1982). Warrant and other extrinsic cue effect onconsumer risk perception. Journal of Consumer Research, 9(6), 38-46.
- Spears, N. (2001). Time pressure and information in sales promotion strategy: conceptual framework and content analysis. Journal of Advertising, 30 (Spring), 67-76.
- Taylor, G.A. (2001). Coupon response in Services. Journal of Retailing, 77(1), 139-151.
- Tull, D. & Hawkins, S. (1990). Marketing research: Measurement & Method: A text cases. NY: Macmillan.
- Varadarajan, P. R. (1984). Consumer responses to small business coupon sales promotions. American Journal of Small Business, 9(Fall), 17-26.
- Zeithaml, V.A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(1): 2-22.