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Nash, Robert
- What Motivates Young People to Attend Music Festivals and what Role do Peer Pressure and Alcohol Consumption Play in Attendance?
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Authors
Affiliations
1 Bond University, Gold Coast, Queensland, AU
1 Bond University, Gold Coast, Queensland, AU
Source
Journal of Hospitality Application and Research, Vol 10, No 1 (2015), Pagination: 37-53Abstract
Australia is host to over 350 music festivals every year however, it has become apparent that very little work has been done to determine why young people choose to consume large amounts of alcohol at these events and in turn, what role peer pressure plays in their decisions. This study adds to research, investigating the motivations of those who attend music festivals, as well as exploring how peer pressure impacts young people's choice to attend and consume alcohol. Data was collected from students attending four Queensland Universities and identifies the importance of alcohol consumption to attendees. This study both substantiates previous research, as well as support academic theories.Keywords
Alcohol, Festivals, Australia.
References
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- Crompton, J. L., & McKay, S. L. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24(2), 425.
- de Boer, J., Brussee, R., Rovers, M., & van Vliet, H. (2013). Social media and festival experience. Unpublished manuscript.
- Fitzsimons, S. (2013). Exclusive: Why Australians don’t go to music festivals. Retrieved from http://themusic.com.au/news/ all/2013/10/02/exclusive-why-australians-dont-go-to-festivals-orlocalgigs/
- Fritscher, L. (2009). Social cognitive theory. Retrieved from http://phobias.about.com/od/causesanddevelopment/qt/socialcogtheory.htm
- Hesse, M., & Tutenges, S. (2012). Music and substance preferences among festival attendants. Drugs and Alcohol Today, 12(2), 82-88.
- Hudson, S., & Hudson, R. (2013). Engaging with consumers using social media: A case study of music festivals. International Journal of Event and Festival Management, 4(3), 206.
- IvyLIVE. (2014). A brief look at the history of music festivals around the world. Retrieved from http://www.ivylive.co.uk/a-brief-look-atthehistory-of-music-festivals-around-the-world/
- Johnston, C. (2013). The crisis rocking Australia’s music festivals.Retrieved from http://www.smh.com.au/entertainment/music/thecrisisrocking-australias-music-festivals-20131019-2vtbx.html
- Jones, S. (2013). The history of music festivals. Retrieved from http:// spartucusjones.hubpages.com/hub/The-History-of-Music-Festivals
- Letts, R. (2012). Music festivals in Australia. Music Forum Magazine, 18
- Martinus, T., Mcalaney, J., Mclaughlin, L., & Smith, H. (2010). Outdoor music festivals: Cacophonus consumption or melodious moderation? Drugs: Education, Prevention and Policy, 17(6), 795807.
- MSN. (2013). Do people attend music festivals to actually listen to music? Retrieved from http://thetalkhouse.com/forum/view/why-dopeopleattend-music-festivals
- News Ticketing. (2010). State of festival market report Moshtix.
- Newstead, A. (2012). Live music generates $539 million in Australia, but festivals on decline. Retrieved from http://www.tonedeaf.com. au/news/local-news/190860/live-music-generates-1-3-billion-inaustraliabut-festivals-on-decline.htm
- Palmeri, J. M. (2011). Peer pressure and alcohol use amongst college students. Retrieved from http://steinhardt.nyu.edu/opus/issues/2011/ fall/peer
- Pegg, S., & Patterson, I. (2010). Rethinking music festivals as a staged event: Gaining insights from understanding visitor motivations and the experiences they seek. Journal of Convention & Event Tourism, 11(1), 85-99.
- Perkins, A. (2012). Exploring motivations for popular music concert attendance.
- Rose, R. L., Bearden, W. O., & Teel, J. E. (1992). An attributional analysis of resistence to group presssure regarding illicit drug and alcohol consumption. Journal of Consumer Research, 19(1), 1.
- University of Massachusetts Lowell. (2012). Social learning and cognitive theories put the person in a central position. Retrieved from http://faculty.uml.edu/rsiegel/47.272/documents/Wk6_Basic Principles.pdf
- Waddell, R. (2014). Coachella's promoter on producing the world’s top festival, a third weekend, permanent toilets. Retrieved from http://www.billboard.com/articles/columns/music-festivals/6049865/ coachellas-promoter-on-producing-the-festival-a-third
- What Motivates Students to Study Abroad? A Comparison of Australia and Scotland's Academic Tourism Sector
Abstract Views :215 |
PDF Views:0
Authors
Affiliations
1 Bond University, Gold Coast, AU
2 Robert Gordon University, Aberdeen, Scotland, GB
1 Bond University, Gold Coast, AU
2 Robert Gordon University, Aberdeen, Scotland, GB
Source
Journal of Hospitality Application and Research, Vol 11, No 1 (2016), Pagination: 20-43Abstract
This research explores the field of academic tourism, whereby international students study abroad for a period of time. It uses a comparative case study research with primary data being collected at Bond University, Australia, and likened with previous research completed in Aberdeen, Scotland.
The main issues include what are the main motivations for university students to conduct a study abroad overseas, are there similarities and/or differences between findings of students attending different universities in different parts of the world (Australia and Scotland) and if their main motivational influences are common.
The study used a combination of quantitative and qualitative methods in a survey instrument. Results showed that the main motivational factors that influenced the students included the drive to have a unique experience, escape from daily life, the natural environment and scenery, recreational activities and self-discovery. The largest constraint discovered that negatively influenced a student's exchange was financial restrictions.